All over the place we go we see or hear the phrase ‘free’ attached to every label of each product or service. This module introduces college students to the communications role of media planners and artistic groups in immediately’s evolving and fragmented media panorama. Students will study concerning the features of media and creative teams within businesses. They will learn how conventional and digital media channels and a wide range of creative strategies come together to meet clients’ advertising goals by synergistic campaigns. Students will purchase the data to apply applicable measurement metrics to evaluate and control media choices in an integrated media campaign and produce the related inventive to meet a client temporary.

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