COVID-19 rocked the boat for many small businesses in New Zealand. Business owners had to work hard to stay afloat. These three awesome Kiwi businesses hustled to help their business survive the storm of COVID-19.
Paintvine: Bringing you Banksy in your living room
Before COVID-19, Paintvine was a 100% on-premise events company hosting ‘paint and sip’ events in bars and restaurants around New Zealand. Since then, they’ve completely evolved their business model to 100% online. Paintvine Online offers a Netflix-style service where people can select which painting they’d like to recreate, using the art supplies they’ve been sent. Watching the videos, you then follow the artist’s directions from the comfort of your own home.
Previously, Paintvine’s success was focused on the number of tickets sold to each event. Now, it’s all about subscription revenue for the online classes. This opened up an entirely new market for the business, with 60%