A logo is one of the most important elements of a business’s branding. And none more so than with an agriculture business.

Certain colors and imagery denotes agriculture. By incorporating such recognizable features into a logo, it becomes instantly identifiable as an agriculture business to audiences.

LogoDesign, professional logo makers, provide tips on how to create agricultural logo designs. The infographic looks at the best types of logos for an agricultural business. Some of the best type of logos for agriculture ventures include:



Monogram Logos

These logos combine the initials of a brand into the design of the logo.

Wordmark Logos

Another font-type logo, which combines the brand’s name with a distinctive typeface.

Iconic Logos

Iconic logos use real-world objects that are easily recognized as an agricultural item, such as a farm or field.

Abstract Logos

These graphic-led logos represent a concept embodied by the agriculture business.

Mascot Logos

These

We’ve all heard the cyber security buzzwords – phishing, botnets, malware. You might be thinking, are these real and am I really at risk? The truth is, cyber criminals don’t tend to target businesses or individuals in particular. They target weakness. Cyber attacks are automated, they constantly probe for weaknesses, which is why it’s important to get into good security habits. 

In light of this month’s Cyber Smart Week in New Zealand and Scams Awareness Week in Australia, we’ve put together some practical tips on the basics of cyber security to help protect yourself and your business.

Password security

80% of web apps are using brute force to compromise passwords. Protect your personal information with unique passwords that are long and strong. 

Password managers are particularly useful in letting you use multiple strong passwords, as they can generate these for you and sync them across your devices to

This article first featured in: Rebuilding Australia: the role of small business. This report uncovers the impact of COVID-19 on different industries across the country. For more insights and help for small businesses check out our Behind Small Business page.

With an ecommerce boom already in full flight, delivery company Sendle saw a sharp increase during COVID-19 as consumers headed online to buy everything from bike parts to beauty products. 

Rush to online

As retail stores were forced to close amid the nationwide lockdown imposed in March, an enormous out-of-season online shopping rush followed. Across the country, people headed online to stock up on fitness equipment, home office supplies and educational items – all delivered to their homes.

“Each week was equivalent to a peak Christmas week. In April and May, our business was up 44 per cent on the previous Christmas period,” explains Eva Ross, Sendle’s Chief Marketing

In theory, email outreach is so simple that a lot of small businesses assume there’s some sort of catch.

Like, it’ll never work. I’ll never get any responses.

And even if I do manage to convert a prospect, it’ll only be a small deal anyway.

But that’s just not true. Cold email outreach is still a super effective tactic that can help small businesses win big contracts.

B2B buyers prefer to be contacted by email. And that shouldn’t be surprising – after all, email allows them to respond at a time that suits them, share information with other internal decision-makers, and re-read specific details at a later point.

However, crafting an effective email campaign takes planning. You can’t just expect to fire off 1,000 generic emails and earn a ton of cash. It takes a little expertise to develop a cold email strategy that delivers real results for your business.

I’ve been a small business advocate for well over three decades now, but, it is incredibly heartening to learn just how valued small businesses are across the UK in the wake of COVID-19. 

A new study released today highlights the outpouring of goodwill towards small businesses that has only grown in the UK since the pandemic began, and reinforces society’s dependence on them.

The community spirit we’ve experienced since lockdowns began has translated to consumers choosing to support their own local businesses. The findings show that 66% of consumers in the UK have pledged to buy more from small firms locally.

That support will be music to the ears of businesses like Manze’s Pie and Mash, where hungry punters have been lining up to buy handcrafted pies, green liquor and eels for more than a century.

With three branches across greater London, Manze’s is a stalwart in its local

At Xero, we’re doing all we can to help small businesses and their advisors to navigate these incredibly difficult business conditions. We’re all facing uncertainty at the moment, and we know many small business owners are looking for accurate information, practical tips and advice. 

To find out more about the impact of the pandemic on small businesses and identify the strategies that have proven successful in mitigating some of the impacts of COVID-19, we commissioned Forrester Consulting to investigate. This week, we launched their findings in a study called The next chapter for small business: How to thrive in a changed world.

The study is the result of over 2,000 surveys with small business owners and consumers across six countries: Singapore, Australia, New Zealand, Canada, the U.S. and the UK. Ten in-depth interviews with SMBs were also conducted. It gets to the heart of what’s hurting small businesses right