In theory, email outreach is so simple that a lot of small businesses assume there’s some sort of catch.

Like, it’ll never work. I’ll never get any responses.

And even if I do manage to convert a prospect, it’ll only be a small deal anyway.

But that’s just not true. Cold email outreach is still a super effective tactic that can help small businesses win big contracts.

B2B buyers prefer to be contacted by email. And that shouldn’t be surprising – after all, email allows them to respond at a time that suits them, share information with other internal decision-makers, and re-read specific details at a later point.

However, crafting an effective email campaign takes planning. You can’t just expect to fire off 1,000 generic emails and earn a ton of cash. It takes a little expertise to develop a cold email strategy that delivers real results for your business.

Times have changed, and your digital presence is arguably more important than your physical store these days. There aren’t the same limitations for online sales as there are with brick and mortar stores, and even small ecommerce businesses can quickly be catapulted to the international stage.

Making your digital presence strong is of the utmost importance, and positive online reviews are one of the most surefire ways to boost your business’s value in the eyes of new consumers.



Aggregating Customer Reviews

Northwestern University’s Spiegel Research Center has found that aggregating customer reviews next to online product listings boosts sales conversion rates across the board. Interestingly, while products with lower prices saw a conversion rate boost of 190%, which is impressive enough, in the case of higher-priced items, researchers observed a jaw-dropping 380% conversion rate boost.

There’s arguably no other aspect of ecommerce with such a direct positive correlation to

Looking for CRM business automation you can set from a mobile device? Then Easy Automations, the new updated tool from Keap, may be for you. The pre-built and customized templates can be turned on simply by pushing a button.

Small Business Trends recently spoke with Ernest Saco, Sr. Product Manager and People Leader at Keap, about the new updates.

“These are easy to use automations that can save you time by automating repetitive tasks in just minutes,” he said.

The updates cover a lot of ground the average pressed-for-time business owner will want to know about. Not only that, they’re fast. It takes less than three minutes to automate items like scheduling.



Keap Easy Automations

These updates are also designed to move leads through the sales funnel quickly with user friendly drop down menus.

Saco says many businesses understand the benefits of automation but they run into a

Improving your marketing doesn’t necessarily require a complete overhaul. Sometimes, small shifts are enough to make a major impact. Some of these changes can come in unexpected places. Here are some suggestions from members of the online small business community.



Use These Metrics to Evaluate Content Marketing Success

Measuring content marketing success can help you determine which tactics are most effective. So how do you determine what’s working and what isn’t? This Content Marketing Institute post by Ann Gynn includes several metrics for marketers to consider.

Own Your Marketing Strategy

If you want to tailor your marketing to your business, it helps to have a dedicated team. But some businesses opt instead to go outside or “rent” their marketing. In this Duct Tape Marketing post, John Jantsch discusses the idea of owning your strategies vs. renting them.

Get More Instagram Followers Organically

Instagram can be a powerful tool for marketing

According to IRC Sales Solutions, only 2% of sales are made during the first point of contact. This means businesses stand to lose potentially 98% of their sales leads if they do not follow up.

The success of any sales rests on how well we seal deals. Success in sales means increasing the number of signups with both new and old customers thus positively affecting the business’ bottom line. The key to this is a strong follow-up plan to get prospects on board. 

As the number of follow up on sales leads increase, so do the chances of a successful sale according to IRC Sales Solution. As such, only 3% of prospects will sign up on the second contact and 5% will say yes on the third try. Surprisingly enough, 80% will buy-in into the sales pitch after the fifth or twelfth contact. This highlights the importance of f

Two things – email and direct mail – often get deleted or trashed without being opened. In fact, stats bear that out. The average “open” rate for those is barely above 20%.

Rick Elmore was in a college marketing class listening to a professor relate those facts. He has always remembered what the professor said.

“You know, what really works is a handwritten note,” the professor said. “But who has time?”

Flash forward a few years. Elmore is CEO of Simply Noted, a company he founded.

Simply Noted is an automated handwritten letter company. Through the company’s advanced technology, it is easy for anyone to create simple, scalable, powerful, and meaningful real pen-written communication.

Simply Noted combines technology with a personal touch, putting real pen and ink to paper to create beautifully crafted products for every occasion.



5 Reasons to Write Handwritten Notes to Clients

You should send a handwritten