People who work daily with the company’s services and products have insights that can’t be found anywhere else. However, if a business owner were to come out and pitch the idea of having employees help with branding, a number of team members might feel uncomfortable or out of their depth.

Helping employees to feel more engaged with branding efforts requires tact, understanding and the right approach. That’s why we asked 15 members of Young Entrepreneur Council the following:

What is one way you can encourage employees to help with branding efforts, without coming across as demanding or intrusive?

Employee Branding Examples

Here’s what they had to say:

1. Create Committees

Each quarter we allocate committees to take on various new branding and marketing initiatives. These don’t take away from daily tasks but are projects that help build our brand. We give them a budget and allow them to

A whopping 81% of businesses predict a boost in sales from large corporations over the next five years, according to a survey by American Express. The survey of small and midsize business suppliers found that 50% of respondents anticipate revenue increases by 50% or more from contracts with large corporations with over $1 billion in revenue.

Small Business Contracts With Big Companies on the Rise

The optimism stems from the fact that more and more corporations are contracting small businesses for substantial external purchases each year. These contracts are creating vast opportunities for small and medium businesses. And they are amounting to 30-50 % of their total revenues depending on the industry.

Nearly three-quarters expect their company’s revenue to increase over the next 12 months. And another 73% agree their companies have increased their financial commitment to working with companies with over $1 billion in revenue.

Donna Donato,

There are so many different ways you can market your business, from blog posts to search marketing. But if you just do what every other business does, you’re not going to stand out. Creating a noteworthy and memorable experience for customers requires going the extra mile in some areas. Learn how to do that with these tips from members of the online small business community.

Build a Binge Worthy Content Strategy

These days, people binge everything from TV shows to podcasts. But are they having a similar relationship with your company’s content? If not, read this TopRank Marketing post by Nick Nelson to gain some tips for B2B content marketers, many of which may also apply to other types of businesses.

Make Your Product Uniquely Memorable

If you want your offering to really stand out in the minds of your customers, you need something that is actually memorable. But

If you’re in the business of selling, you know that it’s important to build trust with your audience. It is the key to success. Even if the product or service is life-changing and will help your target audience solve a crucial problem, you won’t be able to sell if you haven’t gained trust.

Build Trust and Increase Your Sales

When you think about it, we are all consumers at one point and we gravitate toward brands and retailers that we are familiar with and trust. Here are 5 of the best ways to build trust with your audience so you can increase sales.

1. Start an Email List

Starting an email list is one of the best ways to connect with your audience on a deeper level. People who sign up are eager to hear more from you and learn more about your business.

You can send regular updates, tips,

Subscription businesses have dramatically increased in popularity in recent years. About half of consumers now subscribe to at least one media subscription service. And more than 15 percent have signed up for subscription services from ecommerce businesses.

You want your business to be successful over a long period of time. So you need to keep a consistent customer base. It’s not enough to constantly bring in new customers. So learning about your customers and making improvements to keep them happy can have a positive impact on your numbers overall.

Brightback is a customer segmentation tool that allows subscription businesses to easily learn why customers are leaving so you can address their concerns and ultimately improve customer retention. Here are some things to know about this option and what businesses of all types can learn from customers who are planning on leaving.

Benefits of Learning Why Customers Leave


One of the biggest business news stories in the world right now is the coronavirus pandemic, and it’s affecting all kinds of industries from travel to industry events to global supply chains. The stock market has entered a new wave of volatility, prominent business networking events have been canceled or postponed, cross-border travel restrictions are complicating or canceling people’s international travel plans, and the entire country of Italy has shut down because of coronavirus.   

In times of crisis, when the news is full of shocking and ominous headlines, it’s important to keep calm and remember that there are still a lot of things that we can control and a lot of ways that we can make a difference. Just like we are all learning how to deal with the virus in everyday life by taking additional precautions like frequent handwashing, disinfecting frequently touched surfaces (like phones, keyboards and doorknobs),