Automation is making a huge impact on small businesses and the workforce as a whole. But salespeople aren’t generally concerned about losing jobs to automation.

A recent report on the state of retail sales from Raydiant, a digital signage platform for businesses, found that only 12% of retail sales professionals believe that their jobs will be taken by robots in the coming years. In fact, only 13% of the workers who are still employed are currently worried about their job security as their employers emerge from COVID-19 shutdowns.

Salesperson Jobs Automation – Raydiant Survey

Basically, these numbers indicate the importance of sales associates in a retail environment. Regardless of the economy and the technology available, a human touch is generally still preferred when attempting to close sales with customers in person. Even if automation is employed in other areas, sales associates believe they will still be needed to make

These are strange, challenging times for businesses. The past few months have put a financial strain on them – from the loss of clients and revenues to furloughing staff – which further resulted in halting expansion plans, investments, and even marketing spends.

Digital agencies have also been affected by the COVID-19 pandemic. According to a recent study by Uplers, 66% of agencies experienced a decrease in overall revenue, while 47% experienced a decline in marketing leads.



Lead Generation Hacks

But rather than focusing on the adverse effects, it is crucial to think creatively and identify ways to generate more leads for the business. Here are five lead generation strategies that agencies must implement pronto:

1. Referral program

Referrals are a useful asset for any brand. They not only pique people’s interest but also get them talking. Since you have clients who love your services, get them to

One of the most significant elements in helping a business get to know its customers is their data. Over recent years, consumers have started to take notice of how businesses use their data. While many aren’t bothered, a few are against a company getting its hands on their information. As a result, they are averse to sharing access to their data.

By limiting the data you collect to just the most pertinent pieces, you will still be able to extract useful knowledge about clients while also earning their trust. To help businesses wondering what kind of data to collect, we asked 13 professionals from Young Entrepreneur Council (YEC) the following question:

“Getting to know your customers is wildly useful in better meeting their needs. What would you say is one of the best pieces of consumer data to collect from your customers, and why is it so valuable?”

Sometimes surveys and second hand research are not enough to understand what’s going on in people’s minds. That’s when you need to get a group of target customers in a room to hold a focus group. But to the uninitiated, doing this could seem more challenging than it is. In this article we look at what a focus group is, consider its pros and cons and look at the challenges you will face.



What is a Focus Group?

A focus group is a marketing research method involving a small group of diverse people tasked with experiencing and discussing a particular product, service or subject. The reactions of the focus group participants form qualitative data that can be analyzed and extrapolated to predict how said product or service may be perceived by the larger population.

When to Use Focus Groups

The best time to use focus groups is when

Building a strong brand requires businesses to use lots of different outlets and strategies. Your brand should be consistent across your website, social media, online content, and more. So if you want to create a stronger brand image, check out the tips below from members of the online small business community.



Learn How to Brand Build with Web Design

Your website can be a huge part of your brand. So if you don’t have a strong design that’s communicated online, check out the insights in this DIY Marketers post by Alma Causey to learn how you can build a better brand.

Highlight Your Competitive Clout

When positioning a brand to potential customers, you need to show them how you stand out from your competitors. There are several strategies for doing this, as Martin Zwilling of Startup Professionals goes over in this blog post.

Boost Your Instagram Marketing Efforts

Employees who work on small teams may need to play multiple roles to ensure everything runs smoothly. That sometimes means, with such limited resources, that that same small company may not be able to have a dedicated full-time marketing person to help them reach their full potential as a brand. That’s why we asked members of Young Entrepreneur Council (YEC)  the following question:

“When you have a small team, you may be limited in the amount of work you can put out. What’s one strategy you have for expanding marketing efforts with limited resources and a small number of employees?”

Marketing with Limited Resources

Here’s what YEC community members had to say:



1. Create a Culture That Encourages Referrals

“Create a culture worth talking about. The best referrals come from people you know. Who should know you better than your own employees? Ensure they love the work they