Content marketing is widely successful for generating new leads and attracting new customers to your business. A full 70% of companies say they invest in content marketing strategy, and 

60% say that content marketing is very or extremely important to their overall business strategy. 



How to Make Content Marketing Work for Your Small Business

But successful content marketing requires more than simply starting a blog and posting on social media. You need an effective strategy that connects up all your content marketing efforts, and that’s far more challenging. Many marketers still aren’t handling it efficiently, with one study reporting that only 23% of marketers agreed that they are succeeding at managing content across the organization. 

 If you’re part of the remaining 77%, don’t panic. We have some essential tips for boosting your content marketing strategy.

Optimize Your Blog for SEO

You’ve set up your blog and you’re posting regularly, but

 

A logo is one of the most important elements of a business’s branding. And none more so than with an agriculture business.

Certain colors and imagery denotes agriculture. By incorporating such recognizable features into a logo, it becomes instantly identifiable as an agriculture business to audiences.

LogoDesign, professional logo makers, provide tips on how to create agricultural logo designs. The infographic looks at the best types of logos for an agricultural business. Some of the best type of logos for agriculture ventures include:



Monogram Logos

These logos combine the initials of a brand into the design of the logo.

Wordmark Logos

Another font-type logo, which combines the brand’s name with a distinctive typeface.

Iconic Logos

Iconic logos use real-world objects that are easily recognized as an agricultural item, such as a farm or field.

Abstract Logos

These graphic-led logos represent a concept embodied by the agriculture business.

Mascot Logos

These

In theory, email outreach is so simple that a lot of small businesses assume there’s some sort of catch.

Like, it’ll never work. I’ll never get any responses.

And even if I do manage to convert a prospect, it’ll only be a small deal anyway.

But that’s just not true. Cold email outreach is still a super effective tactic that can help small businesses win big contracts.

B2B buyers prefer to be contacted by email. And that shouldn’t be surprising – after all, email allows them to respond at a time that suits them, share information with other internal decision-makers, and re-read specific details at a later point.

However, crafting an effective email campaign takes planning. You can’t just expect to fire off 1,000 generic emails and earn a ton of cash. It takes a little expertise to develop a cold email strategy that delivers real results for your business.

Times have changed, and your digital presence is arguably more important than your physical store these days. There aren’t the same limitations for online sales as there are with brick and mortar stores, and even small ecommerce businesses can quickly be catapulted to the international stage.

Making your digital presence strong is of the utmost importance, and positive online reviews are one of the most surefire ways to boost your business’s value in the eyes of new consumers.



Aggregating Customer Reviews

Northwestern University’s Spiegel Research Center has found that aggregating customer reviews next to online product listings boosts sales conversion rates across the board. Interestingly, while products with lower prices saw a conversion rate boost of 190%, which is impressive enough, in the case of higher-priced items, researchers observed a jaw-dropping 380% conversion rate boost.

There’s arguably no other aspect of ecommerce with such a direct positive correlation to

Looking for CRM business automation you can set from a mobile device? Then Easy Automations, the new updated tool from Keap, may be for you. The pre-built and customized templates can be turned on simply by pushing a button.

Small Business Trends recently spoke with Ernest Saco, Sr. Product Manager and People Leader at Keap, about the new updates.

“These are easy to use automations that can save you time by automating repetitive tasks in just minutes,” he said.

The updates cover a lot of ground the average pressed-for-time business owner will want to know about. Not only that, they’re fast. It takes less than three minutes to automate items like scheduling.



Keap Easy Automations

These updates are also designed to move leads through the sales funnel quickly with user friendly drop down menus.

Saco says many businesses understand the benefits of automation but they run into a

Improving your marketing doesn’t necessarily require a complete overhaul. Sometimes, small shifts are enough to make a major impact. Some of these changes can come in unexpected places. Here are some suggestions from members of the online small business community.



Use These Metrics to Evaluate Content Marketing Success

Measuring content marketing success can help you determine which tactics are most effective. So how do you determine what’s working and what isn’t? This Content Marketing Institute post by Ann Gynn includes several metrics for marketers to consider.

Own Your Marketing Strategy

If you want to tailor your marketing to your business, it helps to have a dedicated team. But some businesses opt instead to go outside or “rent” their marketing. In this Duct Tape Marketing post, John Jantsch discusses the idea of owning your strategies vs. renting them.

Get More Instagram Followers Organically

Instagram can be a powerful tool for marketing