According to IRC Sales Solutions, only 2% of sales are made during the first point of contact. This means businesses stand to lose potentially 98% of their sales leads if they do not follow up.

The success of any sales rests on how well we seal deals. Success in sales means increasing the number of signups with both new and old customers thus positively affecting the business’ bottom line. The key to this is a strong follow-up plan to get prospects on board. 

As the number of follow up on sales leads increase, so do the chances of a successful sale according to IRC Sales Solution. As such, only 3% of prospects will sign up on the second contact and 5% will say yes on the third try. Surprisingly enough, 80% will buy-in into the sales pitch after the fifth or twelfth contact. This highlights the importance of f

Two things – email and direct mail – often get deleted or trashed without being opened. In fact, stats bear that out. The average “open” rate for those is barely above 20%.

Rick Elmore was in a college marketing class listening to a professor relate those facts. He has always remembered what the professor said.

“You know, what really works is a handwritten note,” the professor said. “But who has time?”

Flash forward a few years. Elmore is CEO of Simply Noted, a company he founded.

Simply Noted is an automated handwritten letter company. Through the company’s advanced technology, it is easy for anyone to create simple, scalable, powerful, and meaningful real pen-written communication.

Simply Noted combines technology with a personal touch, putting real pen and ink to paper to create beautifully crafted products for every occasion.



5 Reasons to Write Handwritten Notes to Clients

You should send a handwritten

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As a website owner, writer, blogger or social media influencer you work hard creating quality content. Chances are you dream of finding the best ways to make money from your efforts — and that includes the best affiliate programs.

Savvy content creators look for the highest earning opportunities that are relevant to their audience. That way they can earn cash at the same time as they serve their readers, by highlighting products and services they’ve taken the time to investigate and carefully select.

The great news is that even people with small social followings or the owners of small blogs can make money from their content. With affiliate marketing you can literally earn while you sleep — waking up to see a nice juicy commission in your dashboard. Wouldn’t that be wonderful?

Over the years, I have worked with a lot of different B2B sales reps, many of them might be starting out in this line of work for the first time. During the COVID-19 crisis, a lot of retail sales people have been laid off or furloughed. If you have been making a living in retail sales at a brick-and-mortar business, or otherwise working in customer service or support, you might want to consider making a new career move into B2B sales and talking with customers by phone. Many of the same skills and personality traits that help people be good at retail sales can also transfer to the world of B2B sales, appointment setting and lead generation. But instead of talking with customers in a real-life brick-and-mortar setting, you can talk with them by phone. 



4 Lessons for B2B Sales

Whether you’re new to the industry of B2B sales, or

Customers’ first impression of your brand can make a major impact on whether they choose to buy from you. Making a good first impression requires lots of work. You need to create valuable content on your blog and social media. You need to build a personal brand. And you may even need to learn about new options for starting a business. Check out the tips below from members of the online small business community to help you make a positive impression.



Make a Great First Impression with These Techniques

You only get one chance to make a good first impression on potential customers. So you need to carefully plan what you want customers to take from their initial interaction with your brand. The techniques in this Crowdspring post by Katie Lundin can help your business stand out.

Justify Your Price to Customers

Price is often one of the first

Taking your small business global sounds like a huge undertaking. However, even small businesses can realize the benefits of selling in international markets. This type of expansion can help you increase profits, build sustainable operations, and increase your brand recognition around the globe. To do this, you have to take into account what goes into international marketing.

Expanding internationally isn’t right for every business. It’s important to carefully consider the pros and cons before jumping in. And then you need to learn the steps involved before you dedicate all of your efforts toward managing trade relationships and foreign marketing. If you decide that going global is right for your small business, finding the right tools and guidance is a must. This can help you maximize your international marketing and multinational strategy.

If you’re ready to learn how to take your business global, here are some extra tips to