FreshLime corrals data from a wide swath of sources into one simple platform. It brings the power of big budget data analytics to local small business so they can engage customers automatically.



A FreshLime Overview

Small Business Trends spoke with Jay Bean, the CEO of FreshLime. He told us about what they do and why small business needs to pay attention.

Helping Meet Small Business Needs

He started by talking about the small business data needs FreshLime addresses.

“Consumers are in charge today,” he said. “They use the messaging platforms they want. They interact with businesses the way they want. It can be a hard transition for an SMB.”

Small businesses can be overwhelmed with all of this information. That’s where this customer data platform comes in. The platform was built with local businesses in mind.

“We collect all of their data together,” Bean says.  “FreshLime brings it all

Good online reputation is a critical success factor for your business because your online reputation influences your customers’ minds.

A whopping 90% of online shoppers have chosen not to buy from a company because of its bad reputation, according to research conducted by Trustpilot.

Small business owners often struggle to build a large customer base as they don’t have a big marketing budget to sway customers. Being perceived as unreliable or unfair can make it more difficult for small business owners to grow their customer base.



Need for Good Online Reputation

It takes time to build a brand. At the initial stage, your small business might not be a popular name in your industry.

When prospects or customers don’t know about your business, they try to find information about you.

In fact, 60% of online shoppers perform a search for the company when they are unfamiliar with it. What’s

What is scarcity marketing? Basically, it’s the tactic of increasing demand for a particular product or service based on the idea that the item is rare or difficult to obtain.

Why does this work? Customers tend to place a higher value on items that feel more exclusive or unique. A customer will probably pay more for an item that is one-of-a-kind than they will for something that everyone else already owns.



Scarcity Marketing Ideas

So how do you make the most of this concept? Here are some of the most powerful scarcity marketing techniques you can use to increase demand and make more sales for your small business.

Display Product Availability

Once your stock levels start getting a bit low, let your customers know by telling them exactly how many items are still available. If they see that there are only three left in stock, it will likely create

There are thousands of thousands of chambers of commerce in communities throughout the U.S. There’s a good chance that your local community has one. And your state and/or industry almost certainly has one as well.

If you haven’t joined a chamber of commerce organization, you might not understand all of the different benefits that these groups offer. Here’s a rundown of exactly what chambers provide and what you should consider when joining one.



What Is a Local Chamber of Commerce?

A chamber of commerce is a network of local businesses or businesses within a particular niche or industry. The organization works to further the interests of businesses in the area or industry through advocacy, networking opportunities and various other member benefits.

Every individual chamber of commerce is completely different. There’s the U.S. Chamber of Commerce, a nationwide group that provides resources and advocacy for businesses in a wide array

You know that online reviews of your retail business matter. But did you know the businesses that do best at managing their online reviews actually earn more money? That’s part of the findings of an in-depth study by Womply that analyzed more than 38,000 retail businesses nationwide.



How to Manage Reviews for Your Retail Business

Keep reading to find out how to use online reviews to increase sales for your retail business’s revenues.

Tip 1: Get More Listings

It’s easy and free to claim your listings on online review sites, so why not do it? Local businesses that claim their listings on three or more review sites earn 21% more revenue than the average business, Womply found. Conversely, retailers that don’t claim their listing on any review sites earn 22% less revenue than the average business. That’s a lot of money to lose for just skipping such a simple

The debut of Surefire’s All-In-One Local Marketing Platform looks to make local businesses grow by letting them take control of their multi-channel marketing efforts.

A multi-channel approach is key in today’s digital ecosystem because small businesses now also operate online. Therefore, bringing the physical and digital worlds together is key to fully optimize ad spend. However, small businesses don’t always take advantage of the tools which are available to them when it comes to marketing.

Local marketing is especially important for small businesses because this is where they generate most of their revenue. But with eCommerce, this is changing rapidly. Finding the right balance, strengths and limitations in both online and physical stores is a good starting point when it comes to budgeting for marketing.



Surefire Local Marketing Platform

The Surefire All-In-One Local Marketing Platform gives small businesses advanced, affordable marketing capabilities, streamlined access and hundreds of available integrations.