The acquisition of five-year-old Kustomer comes as Facebook continues to weave e-commerce into offerings, particularly its WhatsApp and Messenger messaging services

Facebook on Monday announced it is buying a startup specializing in helping businesses interact with customers online.

The acquisition of five-year-old Kustomer comes as the leading social network continues to weave into offerings, particularly its WhatsApp and Messenger messaging services.

More than 175 million people contact businesses via WhatsApp daily, and the number is growing, according to WhatsApp chief operating officer Matt Idema and Facebook vice president of products Dan Levy.

“With our complementary capabilities, we will be able to help more people benefit from that is faster, richer and available whenever and however they need it—via phone, email, text, web chat or messaging,” Kustomer chief executive Brad Birnbaum said of uniting with Facebook.

“In particular, we look forward to enhancing the messaging experience which

In this Tuesday, June 16, 2020 file photo, the sun is reflected on Apple’s Fifth Avenue store in New York. In the years since Barack Obama and Joe Biden left the White House, the tech industry’s political fortunes have flipped. Facebook, Google, Amazon and Apple have come under scrutiny from Congress, federal regulators, state attorneys general and European authorities. (AP Photo/Mark Lennihan, File)

The Obama-Biden administration was a charmed era for America’s tech companies—a moment when they were lionized as innovators, hailed as job creators and largely left alone.

Now Joe Biden is coming back, this time as president. But times have changed. The halcyon days of an adoring Washington are unlikely to return when Biden takes the oath of office in January, with mounting legislative and regulatory challenges to the industry—including stronger enforcement of antitrust laws—nearly certain to outlast the tenure of President Donald Trump.

“The techlash is in

Shoppers pass an Indigo Friday 40% Off sign Saturday, Nov. 28, 2020, on Chicago’s famed Magnificent Mile shopping district. (AP Photo/Charles Rex Arbogast)

Black Friday online sales hit a new record this year as pandemic-wary Americans filled virtual carts instead of real ones.

Consumers spent an estimated $9 billion on U.S. retail websites on Black Friday, according to Adobe Analytics, which tracks online shopping. That was a 22% increase over the previous record of $7.4 billion set in 2019.

Meanwhile, traffic to physical stores plummeted as retailers tried to prevent crowds by cutting their hours and limiting doorbuster deals. U.S. visits dropped by 52% on Black Friday, according to Sensormatic Solutions, a retail tracker. Traffic was slower in the Northeast and West than in the Midwest and South, said Brian Field, Sensormatic’s senior director of global retail consulting.

Jewelry and footwear saw some of the biggest in-person sales declines,

Software-as-a-Service (SaaS) businesses are the unsung heroes of the Coronavirus pandemic. They’ve kept us connected both to our colleagues in the workplace and to our loved ones. SaaS has been essential in allowing health organizations to provide remote care while also offering advanced cybersecurity to protect the data that really matters. They’ve kept us entertained; helped us educate ourselves; and provided mental health assistance in a time when many of us desperately needed it.

If nothing else, COVID-19 has driven home how fundamentally important SaaS has become to our society. People have taken notice. I fully expect that as we move forward, the market for SaaS apps will thrive, and the value of quality apps will see an upturn. If you’re planning to leverage this fact and sell your SaaS business, here are a few things you should keep in mind. 

1. Compile Excellent Documentation Before Going to Market

Prospective

Part of operating a successful business is finding ways to differentiate your business. Within each industry, there are a lot of differentiation strategies to help you stand out from the competition. In fact, figuring out a way to differentiate your business from the competition can help a company increase performance and sales. Here are four differentiation strategies to consider.

Superior Customer Service

One of the ways businesses can differentiate themselves among their competition is by providing a superior level of customer service. Lots of businesses have a tough time handling questions about their platform or orders, and keeping the customer informed. Providing superior customer service allows customer to stay updated throughout the processing and delivery of their order; this can help reassure them when any problems arise.

Within the customer service area, there is also the dilemma of dissatisfied customers, and dealing with returns or refunds. Keeping customers happy,

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Building a profitable startup is hard at the best of times. Right now, when the world as a whole is going through an unprecedented crisis, this task seems impossible. However, some companies manage to succeed and boost profitability despite the odds. Learning from their examples and restructuring your own business’s strategy will help you adapt and get through this difficult time.

Turn Your Brand into a Story

Even with lockdowns lifted, people today are reluctant to leave their homes and just shop around. Therefore, the importance and efficiency of online marketing have grown even further. But the level of competition has also increased. Therefore, you can’t just be satisfied with ads and a blog. You need to take your brand marketing to a new level. And one of the best