Growth predictions of industries around the world have taken a step back due to the dire COVID-19 pandemic; the printing industry was not spared. According to the Printing United Alliance Survey of the Printing Industries of the USA alone, the first quarter of 2020 observed a contraction of 4.9%. The contraction of the printing industry in the second quarter was around 25%.

These contractions were observed because businesses around the country were shut down; there is also a significant reduction in the promotional events as outdoor promotions and events have come to a hold. Apart from that, enterprises and corporations around the world have adopted remote working strategies. Because of that, there has been an encouragement in the paperless communications.

But the world is adapting to the new normal and so is the printing industry. To pick up pace and come out of the contraction in the second innings