At Xero we strive to do better every day and we know that the only way we’ll achieve our business goals is by ensuring everyone who works at Xero feels they have all the support they need to do the best work of their lives. 

We are very pleased to announce some changes to our parental leave benefits. 

Parental leave payments: All primary carers, regardless of how they become a parent, are entitled to parental leave payments that are equivalent to 26 weeks. Over that time Xero will ‘top-up’ to 100 percent of their base salary any government allowance or other regional support. 

Partner’s leave: If a Xero employee’s partner has a child, or together they adopt a child or bring a child into their permanent care, they will be entitled to up to six weeks of paid partner’s leave. This can be taken in up to two blocks

If there’s one important message that’s come out of Xero On Air, it’s that cloud technology can make a real difference for small businesses and their advisors. Our Xero Small Business Insights special report: Pandemic Insights: Small Business Experience shows that small businesses using apps lost less revenue, and suffered fewer staff losses, compared to those not using apps during the peak of the pandemic’s impact. The benefits that apps can have are clear, but how can you see these same benefits in your practice?

During Xero On Air, Kaye Harding, GM Ecosystem Partner Experience, and Patrick Frigo, Practice App Specialist, joined me in our episode – The App Stack for Practice Success. Together we explored apps you can get started using to unlock greater success in your practice.

Our app marketplace has over 800 apps to choose from, and in this session we’ve taken out the guesswork

During Xero On Air, we aired Top tips: Digital marketing on a budget, exploring the power of using digital marketing to promote your business. Together, with TRIBE, Google and Mailchimp, our experts explain how marketing your business just got a whole lot easier.

The internet is a busy place and with the rise of digital devices, people are looking online to buy and research services and products. The good news is, there has never been a better time to consider promoting your small business online. This is why learning the basics of digital marketing is a savvy move for any small business owner. 

You may be wondering why digital marketing is important for your small business. There are currently over 4.33 billion active internet users worldwide and to reach them, you’ll need to be able to connect with them online.

What is digital marketing? 

Digital marketing is the

As we tentatively look ahead to the end of lockdowns in my home city of Melbourne in the not too distant future, it is encouraging to learn that small business looked a little more stable last month in New Zealand, Australia and the United Kingdom.

Today, we released our monthly Xero Small Business Insights (XSBI) data for August. These are monthly metrics showing analysis of the small business sector’s health, based on anonymised, aggregated data drawn from hundreds of thousands of our subscribers.

Since the start of COVID-19 and even before, we’ve been using these rich insights to brief government leaders and policy makers in Australia, New Zealand and the UK. Our in-depth look at the impact of the pandemic on small business was released at Xero on Air earlier this month.

We’re continuing to analyse the small business sector each month, paying particular attention to the impact of tightening

Financial literacy is important for everyone but it’s essential if you’re in business.

Most businesses fail due to lack of cash, not profits

One definition of financial literacy is “The ability to make informed judgements and decisions regarding the use and management of money”.

For business, it is understanding where your money is coming from and where it is going. It’s also knowing how to use this information to make informed decisions, resulting in better outcomes. 

So, it’s crucial you understand your cash flow and keep an eye on it every day.

Our purpose at Xero is to help make life better for people in business. So I want to highlight three tips for new business owners.

Bank reconciliation

A bank reconciliation ensures all your bank transactions are recorded and categorised in your business’ accounting system. 

If performed daily, or at least weekly, you’ll have an accurate and

I’ve been an accountant most of my adult life and have seen so many business owners, who love what they do, but battle with their financials to stay afloat. In fact, Xero’s Small Business Insights (XSBI) show that on average, Kiwi small businesses are cash flow negative 50% of the time. Additionally, the recently released Xero Small Business Insights special report: Pandemic Insights: Small Business Experience shows that on average small business revenue was down 40% in April. It’s since increased but there is no denying this year has been particularly tough for businesses. 

A support network starting with an advisor or business coach can make a huge difference. And this is why I’m so passionate about connecting advisors with small businesses all around the country. 

Last week during Xero Hour #XeroOnAir, I had the privilege of chatting with Nathan Maisey and Peter Harris. Both Nathan and Peter are