Software-as-a-Service (SaaS) businesses are the unsung heroes of the Coronavirus pandemic. They’ve kept us connected both to our colleagues in the workplace and to our loved ones. SaaS has been essential in allowing health organizations to provide remote care while also offering advanced cybersecurity to protect the data that really matters. They’ve kept us entertained; helped us educate ourselves; and provided mental health assistance in a time when many of us desperately needed it.

If nothing else, COVID-19 has driven home how fundamentally important SaaS has become to our society. People have taken notice. I fully expect that as we move forward, the market for SaaS apps will thrive, and the value of quality apps will see an upturn. If you’re planning to leverage this fact and sell your SaaS business, here are a few things you should keep in mind. 

1. Compile Excellent Documentation Before Going to Market


Part of operating a successful business is finding ways to differentiate your business. Within each industry, there are a lot of differentiation strategies to help you stand out from the competition. In fact, figuring out a way to differentiate your business from the competition can help a company increase performance and sales. Here are four differentiation strategies to consider.

Superior Customer Service

One of the ways businesses can differentiate themselves among their competition is by providing a superior level of customer service. Lots of businesses have a tough time handling questions about their platform or orders, and keeping the customer informed. Providing superior customer service allows customer to stay updated throughout the processing and delivery of their order; this can help reassure them when any problems arise.

Within the customer service area, there is also the dilemma of dissatisfied customers, and dealing with returns or refunds. Keeping customers happy,

Influencer marketing is one of the best new ways to reach out to social media audiences. Influencers thrive on building relationships between themselves and their audiences, which makes them ideal partners for brands looking to reach the same market. Microinfluencers, by definition, have fewer followers, but often have an even more close-knit community. In many cases, this closer relationship allows for greater trust when it comes to marketing products. When dealing with microinfluencers, then, businesses need to understand what will make this particular relationship work well for both parties. To help, we asked 13 entrepreneurs from Young Entrepreneur Council (YEC) the following:

“What’s the best strategy for partnering with a microinfluencer and making sure the relationship goes as expected or that shared goals are met? Why?”

Here’s what YEC community members had to say.

1. Do Your Research

“Do your research and pay close attention to whether or not the

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Building a profitable startup is hard at the best of times. Right now, when the world as a whole is going through an unprecedented crisis, this task seems impossible. However, some companies manage to succeed and boost profitability despite the odds. Learning from their examples and restructuring your own business’s strategy will help you adapt and get through this difficult time.

Turn Your Brand into a Story

Even with lockdowns lifted, people today are reluctant to leave their homes and just shop around. Therefore, the importance and efficiency of online marketing have grown even further. But the level of competition has also increased. Therefore, you can’t just be satisfied with ads and a blog. You need to take your brand marketing to a new level. And one of the best

Content marketing is widely successful for generating new leads and attracting new customers to your business. A full 70% of companies say they invest in content marketing strategy, and 

60% say that content marketing is very or extremely important to their overall business strategy. 

How to Make Content Marketing Work for Your Small Business

But successful content marketing requires more than simply starting a blog and posting on social media. You need an effective strategy that connects up all your content marketing efforts, and that’s far more challenging. Many marketers still aren’t handling it efficiently, with one study reporting that only 23% of marketers agreed that they are succeeding at managing content across the organization. 

 If you’re part of the remaining 77%, don’t panic. We have some essential tips for boosting your content marketing strategy.

Optimize Your Blog for SEO

You’ve set up your blog and you’re posting regularly, but

Roughly 80% of small businesses survive the first year in business, according to the Small Business Administration. This may be surprising as much of the rhetoric surrounding small business focuses on getting to the one-year mark, rather than past it. However, that percentage falls swiftly after the first year. Just under half of all small businesses make it to the five-year mark, and only one in three small companies last a decade. 

According to a recent article from Forbes, two of the most common reasons that small businesses fail are lack of funds and intense competition. Small businesses must be competitive, while remaining financially conservative – and there are many ways to do that without spending a dime. With a focused strategy and clever thinking, many businesses can ensure that they’ll celebrate their ten-year anniversary.

1. Amp Up Marketing

Marketing is a crucial part of making a small business be