According to IRC Sales Solutions, only 2% of sales are made during the first point of contact. This means businesses stand to lose potentially 98% of their sales leads if they do not follow up.

The success of any sales rests on how well we seal deals. Success in sales means increasing the number of signups with both new and old customers thus positively affecting the business’ bottom line. The key to this is a strong follow-up plan to get prospects on board. 

As the number of follow up on sales leads increase, so do the chances of a successful sale according to IRC Sales Solution. As such, only 3% of prospects will sign up on the second contact and 5% will say yes on the third try. Surprisingly enough, 80% will buy-in into the sales pitch after the fifth or twelfth contact. This highlights the importance of f

Yesterday’s episodes were packed full of practical tips and steps you can take to keep your small business resilient and your wellbeing in check. If you missed out on yesterday’s offering for Xero On Air, relive the action by checking out the highlights for Wednesday 16th September below, then register or log in to enjoy the episodes in full.

Perspective and resilience

When you can’t change the conditions, you can still change your mindset. In this episode, motivational coach and mentor Ben Crowe explained the importance of perspective and resilience in our own personal search for happiness and confidence. 

Popular App Stack for Practice Success

Catch this episode to hear about popular apps that advisors can use to transform their practices and add even more value to their client services. Our EGM of Ecosystem, Nick Houldsworth, also outlined the features of the Xero app marketplace that help you find the

Following an incredibly challenging period for businesses across Victoria, the government has announced a five-step roadmap to widespread reopening. While regional businesses will be allowed to open up slightly faster than those in Metropolitan Melbourne, across all areas, moving from one step to the next will come down to reaching targeted drops in new coronavirus cases.

With so much information on offer, it can be difficult to understand what all of this means for your business. The situation is subject to change, so we recommend that you keep checking the Victorian Government’s sources for the latest update (see here for regional and here for Metropolitan Melbourne). In the meantime, the Xero team has put together a helpful summary to help you decipher what comes next in your journey to recovery.

Understanding your industry restriction levels

Each industry has been assigned a different restriction level depending on which step

This article first featured in: Rebuilding Australia: the role of small business. This report uncovers the impact of COVID-19 on different industries across the country. For more insights and help for small businesses, check out our Behind Small Business page.

With lockdowns threatening the viability of Game Enough’s shop and catering arm, the Indigenous Australian business responded quickly. They built an online store and developed new product lines to suit the evolving conditions. 

Bush to bowl

COVID-19 delivered a crushing blow to the hospitality sector, with restaurants closed and events cancelled. Brisbane-based native food supplier, Game Enough, was gearing up for a busy event season when the pandemic struck. 

“From March to July, there’s Harmony Day, Reconciliation Week, Queensland Small Business Month and NAIDOC Week. This year, we had nothing to cater for. The catering sector stopped overnight,” explains Carol Vale, co-owner of Game Enough.

Growing up on

We’re now halfway through the Xero On Air schedule, but don’t worry, we still have plenty of great episodes to come. Day Two was big on product announcements and enhancements. Anna Curzon, Chief Product Officer, and several of her team shared all the news and updates. You can check out the highlights below for Tuesday 15 September, then register or log in here to catch the episodes in full.

Next gen practice (part one): Your future experience

Day two started with Xero’s long-term vision for our practice tools. Anna Curzon and Executive General Manager of Practice, Gareth Cronin, outlined the latest product innovations for your accounting or bookkeeping practice.

Next gen practice (part two): Your workflow enhancements

In part two, Anna and Gareth demonstrated Xero’s latest practice tools in action. These enhancements make for seamless workflows for your billable work and new client engagement. 

Cash flow Part One: Get paid

It was a big first day on Xero On Air, with thousands of our community members tuning in to see our CEO, Steve Vamos, open our first global customer series. After months of work and excitement, our teams are thrilled to be sharing Xero On Air with you. We’ve created these episodes to connect and share with our community, and we hope you’ll enjoy them as much as we’ve enjoyed filming them.

If you missed the opening day’s action or would like to re-watch any of the episodes, check out the highlights below, then register or log in here to watch the full episode online.

Welcome to Xero On Air: Now, New, Next

Begin your Xero On Air experience with this must-see opening episode. Xero CEO, Steve Vamos, highlighted why connecting and sharing is more important than ever before, and drew on the lessons he’s learned from 40 years