Content marketing is widely successful for generating new leads and attracting new customers to your business. A full 70% of companies say they invest in content marketing strategy, and 

60% say that content marketing is very or extremely important to their overall business strategy. 



How to Make Content Marketing Work for Your Small Business

But successful content marketing requires more than simply starting a blog and posting on social media. You need an effective strategy that connects up all your content marketing efforts, and that’s far more challenging. Many marketers still aren’t handling it efficiently, with one study reporting that only 23% of marketers agreed that they are succeeding at managing content across the organization. 

 If you’re part of the remaining 77%, don’t panic. We have some essential tips for boosting your content marketing strategy.

Optimize Your Blog for SEO

You’ve set up your blog and you’re posting regularly, but

Roughly 80% of small businesses survive the first year in business, according to the Small Business Administration. This may be surprising as much of the rhetoric surrounding small business focuses on getting to the one-year mark, rather than past it. However, that percentage falls swiftly after the first year. Just under half of all small businesses make it to the five-year mark, and only one in three small companies last a decade. 

According to a recent article from Forbes, two of the most common reasons that small businesses fail are lack of funds and intense competition. Small businesses must be competitive, while remaining financially conservative – and there are many ways to do that without spending a dime. With a focused strategy and clever thinking, many businesses can ensure that they’ll celebrate their ten-year anniversary.

1. Amp Up Marketing

Marketing is a crucial part of making a small business be

At Xero, we ‘re passionate about empowering Kiwi businesses to grow and enabling business owners to unleash their full potential. We are proud to offer support, sponsorship and sponsorships for programmes that enable small businesses, bookkeepers and accountants to thrive. 

We offered business owners the opportunity to win one of three scholarships to take part in the Owner Manager Programme run by The Icehouse. 

The Owner Manager Programme consists of five 3-day sessions that are held over the course of five months. It is here where the winners of these scholarships will develop the ability to drive momentum and deliver better results for themselves and their business. 

The programme is geared towards owner-managers with more than 15 full-time employees and at least $3 million in revenue. Attendees will gain a better understanding of what drives business growth as well as learn the skills and techniques needed to carry out their

 

A logo is one of the most important elements of a business’s branding. And none more so than with an agriculture business.

Certain colors and imagery denotes agriculture. By incorporating such recognizable features into a logo, it becomes instantly identifiable as an agriculture business to audiences.

LogoDesign, professional logo makers, provide tips on how to create agricultural logo designs. The infographic looks at the best types of logos for an agricultural business. Some of the best type of logos for agriculture ventures include:



Monogram Logos

These logos combine the initials of a brand into the design of the logo.

Wordmark Logos

Another font-type logo, which combines the brand’s name with a distinctive typeface.

Iconic Logos

Iconic logos use real-world objects that are easily recognized as an agricultural item, such as a farm or field.

Abstract Logos

These graphic-led logos represent a concept embodied by the agriculture business.

Mascot Logos

These

We’ve all heard the cyber security buzzwords – phishing, botnets, malware. You might be thinking, are these real and am I really at risk? The truth is, cyber criminals don’t tend to target businesses or individuals in particular. They target weakness. Cyber attacks are automated, they constantly probe for weaknesses, which is why it’s important to get into good security habits. 

In light of this month’s Cyber Smart Week in New Zealand and Scams Awareness Week in Australia, we’ve put together some practical tips on the basics of cyber security to help protect yourself and your business.

Password security

80% of web apps are using brute force to compromise passwords. Protect your personal information with unique passwords that are long and strong. 

Password managers are particularly useful in letting you use multiple strong passwords, as they can generate these for you and sync them across your devices to

This article first featured in: Rebuilding Australia: the role of small business. This report uncovers the impact of COVID-19 on different industries across the country. For more insights and help for small businesses check out our Behind Small Business page.

With an ecommerce boom already in full flight, delivery company Sendle saw a sharp increase during COVID-19 as consumers headed online to buy everything from bike parts to beauty products. 

Rush to online

As retail stores were forced to close amid the nationwide lockdown imposed in March, an enormous out-of-season online shopping rush followed. Across the country, people headed online to stock up on fitness equipment, home office supplies and educational items – all delivered to their homes.

“Each week was equivalent to a peak Christmas week. In April and May, our business was up 44 per cent on the previous Christmas period,” explains Eva Ross, Sendle’s Chief Marketing