The holiday season is usually a gold mine of opportunities for product-based businesses that can deploy special holiday products or sales to make their business stand out and be relevant for that time of the year. While service-based businesses may find it more difficult to capitalize on the season’s business opportunities, there are still several creative strategies they can utilize to make holiday marketing work in their favor. For guidance, we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) this question:

“In your opinion, what’s the best way for a service-based business to take advantage of the coming holiday season? How might this differ or relate to a product-based business?”

Here’s what YEC community members had to say.



1. Provide A Unique, Streamlined Experience

“Purchasing products online tends to be a great user experience because it’s easy and streamlined. At my company, we think purchasing services should be the same