Fit in? Or stand out? Most startups and small businesses would opt for the latter. Nonetheless, it’s notoriously tough to avoid blending into the crowd in saturated markets.

That’s not to say being distinctive is a unicorn dream. Plenty of companies have solved the riddle of how to attract attention in a crowded field. Take Amazon. It’s certainly not the first online retailer; it’s just the one that broke the mold by being totally different.



Stand Out in a Saturated Market

If you want your brand to be memorable, consider applying the following strategies to your everyday workflow. Each idea can help your organization woo attention from the competition in genuine, and often clever, ways.

1. Give away your industry knowledge.

You’re an expert in what you do. In fact, your whole team’s backed by years of expertise. Don’t hide what you know: Flaunt it, “humble brag” style.

For