Influencer marketing is one of the best new ways to reach out to social media audiences. Influencers thrive on building relationships between themselves and their audiences, which makes them ideal partners for brands looking to reach the same market. Microinfluencers, by definition, have fewer followers, but often have an even more close-knit community. In many cases, this closer relationship allows for greater trust when it comes to marketing products. When dealing with microinfluencers, then, businesses need to understand what will make this particular relationship work well for both parties. To help, we asked 13 entrepreneurs from Young Entrepreneur Council (YEC) the following:

“What’s the best strategy for partnering with a microinfluencer and making sure the relationship goes as expected or that shared goals are met? Why?”

Here’s what YEC community members had to say.



1. Do Your Research

“Do your research and pay close attention to whether or not the