In theory, email outreach is so simple that a lot of small businesses assume there’s some sort of catch.

Like, it’ll never work. I’ll never get any responses.

And even if I do manage to convert a prospect, it’ll only be a small deal anyway.

But that’s just not true. Cold email outreach is still a super effective tactic that can help small businesses win big contracts.

B2B buyers prefer to be contacted by email. And that shouldn’t be surprising – after all, email allows them to respond at a time that suits them, share information with other internal decision-makers, and re-read specific details at a later point.

However, crafting an effective email campaign takes planning. You can’t just expect to fire off 1,000 generic emails and earn a ton of cash. It takes a little expertise to develop a cold email strategy that delivers real results for your business.