I’ve been a small business advocate for well over three decades now, but, it is incredibly heartening to learn just how valued small businesses are across the UK in the wake of COVID-19. 

A new study released today highlights the outpouring of goodwill towards small businesses that has only grown in the UK since the pandemic began, and reinforces society’s dependence on them.

The community spirit we’ve experienced since lockdowns began has translated to consumers choosing to support their own local businesses. The findings show that 66% of consumers in the UK have pledged to buy more from small firms locally.

That support will be music to the ears of businesses like Manze’s Pie and Mash, where hungry punters have been lining up to buy handcrafted pies, green liquor and eels for more than a century.

With three branches across greater London, Manze’s is a stalwart in its local

At Xero, we’re doing all we can to help small businesses and their advisors to navigate these incredibly difficult business conditions. We’re all facing uncertainty at the moment, and we know many small business owners are looking for accurate information, practical tips and advice. 

To find out more about the impact of the pandemic on small businesses and identify the strategies that have proven successful in mitigating some of the impacts of COVID-19, we commissioned Forrester Consulting to investigate. This week, we launched their findings in a study called The next chapter for small business: How to thrive in a changed world.

The study is the result of over 2,000 surveys with small business owners and consumers across six countries: Singapore, Australia, New Zealand, Canada, the U.S. and the UK. Ten in-depth interviews with SMBs were also conducted. It gets to the heart of what’s hurting small businesses right