Kristen Buttress started up her ice cream business, Kristen’s Kick Ass Ice Cream, with a mission to be the little community scoop shop where everyone feels welcome. The brand has stores in Noordhoek, Constantia (near Cape Town) and a tropical outpost on the island of Mauritius.
When COVID-19 hit, she had to adapt the business to changing consumer behaviour by building a solid online presence and introducing home delivery services. We spoke to her as part of our annual State of South African small business report – and here’s what Kristen told us…
How are you finding the impact of COVID-19 on your business and the industry as a whole?
I have been lucky in that both of my shop locations are in open air destinations, so thankfully my foot traffic has not changed much with customers wanting to be out but with the safety of space and fresh