Improving your marketing doesn’t necessarily require a complete overhaul. Sometimes, small shifts are enough to make a major impact. Some of these changes can come in unexpected places. Here are some suggestions from members of the online small business community.



Use These Metrics to Evaluate Content Marketing Success

Measuring content marketing success can help you determine which tactics are most effective. So how do you determine what’s working and what isn’t? This Content Marketing Institute post by Ann Gynn includes several metrics for marketers to consider.

Own Your Marketing Strategy

If you want to tailor your marketing to your business, it helps to have a dedicated team. But some businesses opt instead to go outside or “rent” their marketing. In this Duct Tape Marketing post, John Jantsch discusses the idea of owning your strategies vs. renting them.

Get More Instagram Followers Organically

Instagram can be a powerful tool for marketing