If there’s one important message that’s come out of Xero On Air, it’s that cloud technology can make a real difference for small businesses and their advisors. Our Xero Small Business Insights special report: Pandemic Insights: Small Business Experience shows that small businesses using apps lost less revenue, and suffered fewer staff losses, compared to those not using apps during the peak of the pandemic’s impact. The benefits that apps can have are clear, but how can you see these same benefits in your practice?

During Xero On Air, Kaye Harding, GM Ecosystem Partner Experience, and Patrick Frigo, Practice App Specialist, joined me in our episode – The App Stack for Practice Success. Together we explored apps you can get started using to unlock greater success in your practice.

Our app marketplace has over 800 apps to choose from, and in this session we’ve taken out the guesswork

As a business owner, there are few things more unsettling than a high churn rate. Growth represents one of the most important metrics when it comes to success in business. So losing customers at a high rate is never something you want your company to be known for. That’s why customer retention is such a vital strategy to employ.

While acquiring customers was traditionally the primary means by which businesses sought success, the tides have changed in recent years. Retention marketing becoming the go-to strategy in most industries. Seeking to retain customers, rather than exclusively acquire them, has been shown to be more affordable and more lucrative. And it’s generally a more effective means of building a solid customer base.

So how can you go about retaining customers and lowering your high churn rate? Take a look at a few strategies below to revamp your strategy when it comes to

During Xero On Air, we aired Top tips: Digital marketing on a budget, exploring the power of using digital marketing to promote your business. Together, with TRIBE, Google and Mailchimp, our experts explain how marketing your business just got a whole lot easier.

The internet is a busy place and with the rise of digital devices, people are looking online to buy and research services and products. The good news is, there has never been a better time to consider promoting your small business online. This is why learning the basics of digital marketing is a savvy move for any small business owner. 

You may be wondering why digital marketing is important for your small business. There are currently over 4.33 billion active internet users worldwide and to reach them, you’ll need to be able to connect with them online.

What is digital marketing? 

Digital marketing is the