Customers’ first impression of your brand can make a major impact on whether they choose to buy from you. Making a good first impression requires lots of work. You need to create valuable content on your blog and social media. You need to build a personal brand. And you may even need to learn about new options for starting a business. Check out the tips below from members of the online small business community to help you make a positive impression.



Make a Great First Impression with These Techniques

You only get one chance to make a good first impression on potential customers. So you need to carefully plan what you want customers to take from their initial interaction with your brand. The techniques in this Crowdspring post by Katie Lundin can help your business stand out.

Justify Your Price to Customers

Price is often one of the first

2020 is certainly presenting us with some challenges and the impact on what’s happening in the world right now is not lost on us at Xero. 

We know how important it is to keep our community strong and we want to play our part in giving back to those in need. For this reason, we’re really proud to tell you about the Xero Community Appeal

For the rest of this year we’re raising funds for charities that help the most vulnerable and marginalised people to build resilience and mental wellbeing. So far Xeros have donated NZD $153,000 to support eight charities around the world. 

All funds go directly to the charities through our giving platform (powered by Catalyser).

Our aim is to help make life better for people in small business, their advisors and their communities around the world. If you would like to join us in supporting

Xero App Partner Guest Blog – written by Koren Wines, Global General Manager at WorkflowMax.

Having the right cloud-based tools is essential to successfully running a team and a business remotely

We’re now in a world where we can’t rely on in-person meetings and shared office space. So it’s even more important than ever that our technology enables us to collaborate and share information easily. As well as provide visibility into how our team and business is performing. 

If your service business is new to using cloud software, or if you’re looking to fine-tune your existing cloud technology stack, it’s so important to have a good understanding of the tools you need to run your business remotely. It’s also important to make sure those tools are working for you, rather than against you.

Here’s an overview of some of the software that service businesses can consider adding to

Excitement is building in Xero and our community as we’re just weeks out from the launch of Xero On Air. Some of our partners are gearing up to watch the episodes throughout the week with table tennis breaks, printed t-shirts and even Xero-themed Spotify playlists. 

We were as disappointed as you when we had to hit pause on our in-person events with our COVID-19 configured world.  But our fantastic Xero team quickly turned attention to how we could continue to deliver value and stay in touch with our community throughout the year.  The outcome is an incredibly ambitious pivot (yes, that ‘P’ word again).

Xero On Air is a completely new way we’re connecting and sharing information with you, so we thought you might be interested in a ‘behind the scenes’ view of how we’re creating this new experience.  

Filming during a pandemic

As you can imagine, filming in

In late July, the Irish Government announced its updated stimulus package for businesses. It included a number of initiatives around employment and wage subsidies, grants, loans and tax cuts. One of the measures announced is a temporary reduction in the standard VAT rate in Ireland. 

What is the change?

  • The standard rate of VAT in Ireland has been reduced from 23% to 21%. This change comes into effect from 1st September 2020 
  • It is a temporary reduction, lasting for a six month period until 28th February 2021 
  • The change will not impact the VAT treatment of supplies that qualify for the reduced rate of VAT, which remains at 13.5%. This includes many activities in the tourism and hospitality sector

Further guidance on the scope of this relief can be found on the government website – please keep checking the Gov.ie website for further updates.

How to apply the VAT reduction

The posts in this series have been drawn from Xero’s Stronger and smarter: a small business handbook. Designed to help small businesses determine which steps to take next, this practical guide uncovers the 10 trends shaping the future – so you can come back stronger and smarter than ever.

The uncertainty created by COVID-19 led law firm director Jo Alilovic to create a long-overdue business continuity plan. With a framework in place to safeguard the future of her business, Jo was then able to focus her time on helping clients manage their workforce during the pandemic.

When COVID-19 started affecting the Australian economy, Jo Alilovic of 3D HR Legal wanted to regain a sense of control over her business and her life. Creating a business continuity plan not only helped her to navigate the potential impact of the pandemic, but it empowered her to take charge and help her