By Emily Schroer

It goes without saying that COVID-19 has taken a massive toll on our local economies. With over 100,000 small businesses having closed permanently due to the pandemic, local businesses need our help now more than ever.

Looking for ways to support your favorite local business (besides ordering their takeout 7 days a week)? Here are five seriously impactful things you can do online to give them a helping hand.

Trust us when we say: they’ll thank you for it.

1. Leave an Effective Google Review

Fact: 63.6% of consumers visit Google to check for reviews of a business.

Of all the review platforms out there, Google reviews are perhaps the most critical to local businesses’ success. And while business owners are always grateful for stars – as nearly half of consumers won’t use a business with less than 4 stars –  adding a personal account can

Shifting your business to the cloud opens you up to a world of new customers. They can come from far and wide to access your products and services. But how exactly are you supposed to manage your new customers without having visibility over who they are? 

The following blog provides you with practical and informative strategies to manage your customers in an online domain. We’ll discuss tips for building a customer database, maintaining your customers’ privacy, and cart abandonment strategies — leveraging cloud technology to transform your customer management. 

What is a customer database?

Think of a customer database as an interactive and intelligent contact list. Your database stores valuable information about your customers, such as emails, demographics, and purchasing history. The database provides visibility over customers who are buying your products or services, while driving acquisition, retention, and development of your customer base. You can make more informed selling

Now more than ever, businesses recognise that to grow faster and smarter, they need to be online and in the cloud.

As more consumers are shifting their spending from visiting bricks and mortar stores to online shopping, businesses need to shift too. Having an online presence not only allows you to stay in the game but enables you to compete with new competitors. It also enables you to cast your net beyond geographical boundaries.

What are the benefits of moving your business online?

Leading research has revealed that most consumers like to search for information online before they shop. Nielsen found that 92% of consumers trust word of mouth referrals above all else, while Blue Corona revealed that 90% will check a business’ website before calling or emailing. So if you don’t have a website, webstore or social media page, then this is a great place to start.

Customers are the lifeblood of your business. That’s why it’s crucial to form authentic relationships with them. Instead of bombarding your customers with sales pitches, why not enhance your engagement with a few simple strategies?

This means interacting with them in a meaningful way, a way that makes a memorable impact. A way that makes them feel supported, valued, and significant in the running of your business. Customer engagement is not something that happens by chance, it’s the outcome of a well thought out plan. This blog provides you with six easy ways to help you stay engaged with your customers.

Use Social Media to your advantage

Social media is a fast, inexpensive and effective way to reach almost half the world’s population. Social media channels, such as Facebook, LinkedIn, Instagram, Twitter and Google+, are a great way to create communities and drive engagement. 

We’ve listed a few tips below