There are several reasons why survey questions are important to marketing research. They can:

  • Give your business a good idea about who your target market is
  • Supply a clear answer of how well your branding is working
  • Help to grow sales by boosting foot and online traffic.

Keeon Yazdani, Chief Marketing Officer WE R CBD, supplies some other advantages.

“Surveys are extremely important to market research,” Yazdani writes. “That’s because they allow a business to receive feedback on how consumers feel about their products and customer service. Product feedback gathered from customer surveys can help a business make the adjustments needed to improve their products.”

This article will cover the different survey question types and when to use each. It will also cover what you’ll need to avoid when putting together survey questions. Finally, the last section will supply answers to the most frequently asked questions.

As governments around the world enforced shutdowns to ensure public safety, many digital initiatives that were previously a low priority became critical for business continuity. 

At the same time, the Singapore government stepped up its support to help local businesses with digital adoption. For example, the Fortitude Budget announced at the start of June included a Digital Resilience Bonus (DRB). The DRB enhances support for businesses to start paying and invoicing digitally. 

The government has been encouraging businesses to adopt electronic invoicing (e-invoicing) for some time. In January 2019, Singapore officially joined the Peppol E-invoicing network. At the same time, the Infocomm Media Development Authority (IMDA), in partnership with Enterprise Singapore (ESG), introduced the E-invoicing Registration Grant. The grant pays businesses a one-time payout of S$200 when they first register for e-invoicing (subject to terms and conditions). 

What is e-invoicing?

E-invoicing is the ability to send an invoice

Each month we highlight an app partner doing great things in our ecosystem and positively impacting small businesses around the world, in new and inspiring ways.

This month we’d like to share how the team at Unleashed, a provider of inventory management software, has made a difference with their Good Products Marketplace. This is a passion project, dedicated to helping their customers showcase and sell their goods, after the onset of COVID-19.

Creating a new way to reach customers

“With so many regions going into lockdown, we had customers all around the world, who suddenly found their distribution channels shut down,” says Lisa Miles-Heal, Chief Operating Officer at Unleashed. “There were some real cries for help from our customers, and those in the food and beverage industry were particularly hurting, unless they were selling through places like supermarkets. Those selling on-premise through cafes and hotels, lost their routes

For Xero, building a fast-growing but sustainable business means taking responsibility for our social and environmental impact, respecting the planet’s resources, and helping to build thriving communities. This also means cultivating a diverse, inclusive and engaged workforce.

We’re really proud of the work we are doing to improve our social and environmental impact (SEI) and we’re thrilled that Xero has now been included in the FTSE4Good Australia 30 Index. The FTSE4Good Index Series is designed to measure the performance of companies demonstrating strong Environmental, Social and Governance (ESG) practices and Xero is one of 30 Australian companies that is included in this index. Our Xeros and customers are passionate about Xero’s commitment to SEI, and play an active role in ensuring it is a central part of our strategy.

Our continued commitment

We’ve focused on continuing to improve our environmental footprint, driving socially and environmentally conscious business practices by