Focus groups are useful for businesses that want to learn more about their customers or a potential target audience. They allow you to gather insights and engage in interactive conversations that can shape your business decisions.

So what are focus groups, exactly? Generally, it’s a guided discussion with a representative group of consumers about a new product, initiative, or marketing campaign. You ask questions and facilitate a dialogue among your target market to learn about their opinions and then use those insights to shape your campaigns or launches going forward.

Once you’ve decided that your small business needs to hold focus groups, you need to figure out how to get it done. Here’s how to run a focus group.



How to Run a Focus Group

Not all focus groups are the same. But there is a general list of steps that can help guide your journey

Pride Month is well underway in the Northern Hemisphere. While life in quarantine has been riddled with challenges beyond those of confinement, it has enabled us as a collective to spend time on self and societal reflection. Our beliefs and moral standards have evolved over time and so too should the way we conduct business and everyday life.

My own coming out story took place at Xero as a 26 year old. To get to the place that I felt compelled and able to share this part of myself was both because of, and despite, experiences I know most of the LGBTQ+ community can relate to. I remember the moment vividly – I was presenting to colleagues and quoted Beyoncé before making a joke along the lines of, “and if you didn’t already pick up on it, I’m gay.”

It’s a typical knee jerk reaction for Kiwis to laden a