I recently had the pleasure of hosting a live session on LinkedIn where we discussed the latest trends and strategies for businesses looking to sell online. We were joined by Stephen Rogan, from e-commerce platform Shopify, who provided great insight and practical advice on how to set up and grow an online business.
So without further ado, here are the key takeaways from the session. You can watch the recording below, or download our dedicated guide to access a host of practical tools to get going with your online business.
Setting the scene
Over the past few months, most businesses have had to rethink how they reach their customers online. “There was no planning for this… and the fact that so many businesses have been able to grow during this time is a credit to what they’re doing,” said Stephen.
When it comes to common trends and themes, Shopify