John Stone started Stone Tyres in 2016 as a bricks and mortar tyre garage. Based in St Helens, Merseyside, he built the business into one of the busiest and most recommended in the area. He had to shut-up shop for a month during lockdown, but this time to reflect sparked an opportunity to boost profits beyond COVID-19.
Here’s more on how the business got to where it is today, and how pivoting in a time of crisis put them in a better position for the future.
Pivoting in the face of COVID-19
Back in 2018, John bought a fleet of mobile tyre fitting vans and branded it up as a mobile division. This was just used for emergencies and specific call-out work, but not a core part of the business. Whilst the garage closed, John and the team started offering mobile services to customers – fitting tyres at home for