John Stone started Stone Tyres in 2016 as a bricks and mortar tyre garage. Based in St Helens, Merseyside, he built the business into one of the busiest and most recommended in the area. He had to shut-up shop for a month during lockdown, but this time to reflect sparked an opportunity to boost profits beyond COVID-19. 

Here’s more on how the business got to where it is today, and how pivoting in a time of crisis put them in a better position for the future. 

Pivoting in the face of COVID-19

Back in 2018, John bought a fleet of mobile tyre fitting vans and branded it up as a mobile division. This was just used for emergencies and specific call-out work, but not a core part of the business. Whilst the garage closed, John and the team started offering mobile services to customers – fitting tyres at home for

Grocery business owners and food retailers are among those businesses that have seen the most dramatic impact from novel coronavirus.

With the stockpiling trend still around and a move to online ordering steadily increasing, grocery sellers are scrambling to keep up.

Grocery Business Digital Transformation

Here are a few tips for grocery businesses owners to embrace digital transformation and win the quickly changing market.

But first, what has changed?

No one could really see it coming. Within the matter of a few weeks, the consumers around the world found themselves locked inside their houses under a mandatory lock-down.

Adjusting their lifestyle accordingly, consumers have reported embracing at-home activities like exercising and, of course, cooking. Another report done by Taste Wise claims that more parents cook at home with their kids and they are exploring all kinds of new cooking methods and recipes:

[A growing interest in cooking at

By Tim Cook

One of the major event trends recently has been the event roadshow. This event style has become increasingly popular as a solution that has the potential to take a businesses event strategy to the next level. This is why this roadshow planning guide will be useful to you.

Planning an event means spinning numerous plates at once, but the logistical nature of event roadshows means that there are even more plates to keep an eye on. Pairing your roadshow with a holistic marketing approach can give you the edge when creating content, attracting the right consumer and delivering an ROI. However, such an approach does require a long run-up when it comes to planning and deliverables.

In this piece, I’ve put together an in-depth event roadshow planning guide, to ensure you can deliver a focused event marketing strategy.

What Is a Roadshow Event?

A roadshow event consists