During difficult times, it’s important to treat yourself, and that’s the philosophy that’s keeping Popcorn Shed running. The award winning, UK-based Popcorn Shed produces delicious gourmet popcorn (in inventive flavours like goat’s cheese and cherry Bakewell) and was founded by cousins Sam and Laura. 

The founders are no strangers to adversity, having started the business out of Laura’s mother’s shed. But the coronavirus pandemic has posed an entirely new set of challenges. Here are some of the obstacles they have faced and how they overcome them. 

Adapting in uncertain times

Most of Popcorn Shed’s sales before the virus came from wholesale, mostly selling business to business including shops, cinemas, and various distributors. But orders suddenly evaporated as many of those in-person businesses had to close their doors. 

Popcorn Shed rapidly pivoted to selling to consumers, making all of the requisite changes to increase their online presence and redirect existing traffic

Closing a deal is a skill. And just like any other skill, it requires training and practice in order to excel. One of the best ways for people to learn how to be great sales reps is by looking at great sales pitch examples. When you see or read an impactful sales or marketing pitch, you can take away lessons and use similar points when crafting your own persuasive presentations.

Whether you’re currently crafting a big sales pitch or just want to learn how to be a better sales pitcher in general, read on for tips and examples of successful sales pitches from other entrepreneurs that may be helpful when crafting your next big presentation.



What is a Sales Pitch?

A sales pitch is a presentation designed to convince someone to purchase a product or service. A similar concept can also be used to convince investors or partners to

Susie Kazda is many things. She’s a mermaid, a pirate and, sometimes, a superhero. On any given day, she might also be a magician, a face-painter or even an official games master. Susie also happens to be my sister. As a small business owner in the children’s entertainment space, she knows resilience – perhaps more than most. But this year, she’s come up against a challenge like nothing else.

With all public gatherings banned under social distancing rules, Little Party Faces was confronted with the unthinkable: How do you save a business that’s centred entirely around human interaction? As the parameters continued to shift, like so many others across the globe, Susie had no choice but to pivot. And quickly.

“We were affected instantly. Corporate entertainment was our biggest growth sector – I was so excited. Then, virtually overnight, we went from major Easter events and face-painting for little football