During difficult times, it’s important to treat yourself, and that’s the philosophy that’s keeping Popcorn Shed running. The award winning, UK-based Popcorn Shed produces delicious gourmet popcorn (in inventive flavours like goat’s cheese and cherry Bakewell) and was founded by cousins Sam and Laura.
The founders are no strangers to adversity, having started the business out of Laura’s mother’s shed. But the coronavirus pandemic has posed an entirely new set of challenges. Here are some of the obstacles they have faced and how they overcome them.
Adapting in uncertain times
Most of Popcorn Shed’s sales before the virus came from wholesale, mostly selling business to business including shops, cinemas, and various distributors. But orders suddenly evaporated as many of those in-person businesses had to close their doors.
Popcorn Shed rapidly pivoted to selling to consumers, making all of the requisite changes to increase their online presence and redirect existing traffic