Over £4.1 billion has now been paid to more than 25,000 businesses under the UK government’s Coronavirus Business Interruption Loan Scheme (CBILS), up from £2.8 billion for 16,624 businesses last week. This is according to the latest data published by UK Finance, the collective voice for the banking and finance industry.

UK Finance said lenders have received a further 27,000 applications that are still being processed. Some of these are expected to be approved over the coming days, while an unknown number have already been declined or didn’t make it past the enquiry stage.

The government has now also added the Bounce Back Loans scheme (BBLS). These 100% government backed loans of between £2,000 and £50,000 for small businesses are due to be made available from 9am on Monday, 4 May and are expected to be a simpler process for businesses wanting smaller loans.

CBILS and bounce back loans:

The human brain absorbs visual information 600 times faster than sounds and smells. People also remember pictures with logical connections between them 65% better than text. But how do you make the visual information generated by your brand even more effective? Some visual storytelling tips will help you with this.



Visual Storytelling Tips

Let’s take a dive into these 6 simple visual storytelling tips:

1. Choose your Goal and Metrics

Aimless marketing leads only to budget losses. So don’t let your storytelling-based content be commercially aimless.

Storytelling can be integrated into any level of your marketing strategy, including a single ad, a marketing campaign, the tone of voice for social networks, and general brand narration.

If visual storytelling is a new tool for you, start on a small scale. For example, use visual storytelling for advertising a new product on social networks. In this case, the goal of