John Brownhill and his sister, Amanda, founded Food4Heroes in March this year to support their local NHS workers. Providing free, freshly prepared meals to NHS staff using local networks of pubs, restaurants and catering businesses – it’s now been scaled up to support key workers nationally.

After starting at one hospital in Yorkshire, the team will have served nearly 250,000 meals nationwide by late June. Here’s more on their journey, the response so far and what the future holds for the charity.

Pivoting existing skills to support the community

John and Amanda were not complete strangers to the world of catering before setting up Food4Heroes. Amanda ran a catering business which was not operating due to the lockdown. This closure coincided with a video of a nurse called Dawn who couldn’t buy any food after a long shift due to stockpiling.

“We saw this video and knew something had to

Using video as part of marketing is gaining a lot of traction across businesses of all sizes. The key to their popularity lies in their relative ease to engage with both prospects and clients across multiple platforms. As demonstrations go video is simply the best way to make your customers or prospects be more comfortable towards making a purchase.

With access to broadband internet increasing, businesses are looking to video to engage with customers both new and old in their decision-making processes.  Businesses and probably your competition are joining the bandwagon looking to video to help capture value from their audience. Marketing with video can be both fun and rewarding.

Growth of Video

The current global forecast estimates the average person will watch 100 minutes of online video each day in 2021. In fact, a survey of marketers reveals 88% of them say video marketing provides them with a

Empathy is powerful. The ability to put yourself in another’s shoes to better understand their situation and point of view can build connection and trust.

As your small or medium sized business (SMB) moves into the new normal, it’s vital to connect with your customers in an empathetic way. They already trust your brand, and digital marketing can make it easy to stay connected when routines are disrupted or as your team gets ready to go back to work.

If you want to use the power of digital marketing to engage empathetically with customers, here are four ways:

Email with compassion

You’ve probably received a host of emails from brands you do business with, many of them titled, “Our response to COVID-19.” It does seem like every brand has sent one of those in the first month of the pandemic. But what can you say when moving forward and beyond

A price strategy is every bit as important as what you’ve got to sell. After all, they dictate what you will charge for the goods and services you have on the market. In the end, getting these pricing strategies right is a bit of a balancing act. You’ll need to find that sweet spot between market demand and maximum profits.

Here’s what you will need to consider to put together a good strategic pricing model.

What is Pricing?

Pricing is what you decide to charge for what you’re selling. Sounds easy but there is a little more to it than meets the eye. Any small business that wants to get this right needs to have a plan. Remember, finding the sweet spot is about a lot more than just finding out what customers are willing to pay at any given time. Good pricing strategies are sustainable and flexible.


World class events are an important element of what both defines and also nurtures the amazing community that’s grown around Xero, and so it’s with a real sense of sadness that I have to update you on our difficult decision to cancel this year’s Xerocon London event.

With uncertainty around COVID-19 likely to continue for the rest of the year, we need to prioritise the health and safety of our accounting and bookkeeping partners as well as our own people.

We wanted to update our community on this as early as possible in consideration of those planning to travel to the event and minimise any disruption.

This was a really tough decision, as we love getting the chance to spend time and connect with our community of accountants, bookkeepers and ecosystem partners. But it’s the right decision. 

We’ve been busy channeling our efforts into supporting partners through online education webinars,

Despite the overwhelming preference for digital media among modern marketers, traditional advertising methods are still being implemented today and driving great results. Newspaper, TV and radio spots can offer tons of potential for businesses looking to reach a local market — if they’re used the right way.

Traditional Local Ad Campaign Tips

To help with your next traditional media campaign, we asked members of Young Entrepreneur Council (YEC) the following question:

“What is an important thing to remember when planning a radio, TV or newspaper ad specifically for your local market? Why should business leaders keep this element in mind?”

Here’s what YEC community members had to say:

1. Know Your Audience

“First, know your audience and prepare a script by keeping in mind the kind of audience you are reaching. Knowing your audience is the most important because this will determine the kind of topics, themes and