Louisa Ziane, Chief Operating Officer, set up Toast Ale in 2015 to brew “planet-saving” beer. As Chief Operating Officer, she manages their commitment to people, planet and profit. 

In response to the UK lockdown, Toast Ale have relaunched their website with an improved online shop, offering free delivery, to sell beer directly to customers. They’ve also found creative ways to continue delivering on their social mission – even under such circumstances.

Tell us a little bit about your business 

Food production is the biggest contributor to climate change, but one third of all food is wasted. We’re here to change that. We brew planet-saving beer out of surplus fresh bread. All of our profits go to charities dedicated to fixing the food system. 

How have you adapted to the Covid-19 lockdown? 

Covid-19 has had a huge impact on our business because around 70% of our sales were to pubs,

For small businesses, resources can be tight. Especially right now.

Limited budgets can present challenges for how businesses raise awareness, acquire customers, and generate revenue.

In fact, 39% of small business owners agree that a limited budget is a major roadblock in growing their businesses.

However, there are plenty of low-cost, high-yielding marketing hacks that can help you reach your customers.

These marketing hacks might not leverage traditional channels, but they can impact your bottom line.

In this article, you’ll discover five marketing hacks you can deploy to acquire new customers and generate sales at little or no cost. They include:

  • Get featured in press by responding to journalists and podcasters
  • Personalize cold outreach campaigns
  • Correct Existing Mentions of Your Brand
  • Add videos to your landing page
  • Repurpose old blog content


Cheap Marketing Hacks to Use During a Pandemic

Ready to dive in? You’ll see why each