Search for “Unboxing” on YouTube and you will get around 90 million results. Unboxing is a thing, and this, in turn, has made packaging your second product. So, consumers now see a memorable unboxing experience as valuable.

Are you looking to provide a great unboxing experience for your products? A new infographic by 2Flow titled, ‘How to Create a Memorable Unboxing Experience’ looks to answer how you can do that.

For small businesses with online commerce, this is a great way to really differentiate your brand from the drab brown boxes of some giant online retailers. This is because the box you send to your customers is the first touchpoint. And if you do it properly, it can be a strong selling point for repeat customers. To that point, don’t forget to be creative with your packaging.



What is an Unboxing Experience?

On social media, it is the

To our Xero community, 

These are challenging times for everyone. Our purpose is to make life better for small businesses and during these challenging times, this mission is more important than ever.  Millions of customers rely on Xero every day to help run their businesses online, and we are working hard to ensure that Xero stays strong, ensuring our customers have access to their financial information at any time. 

Everyone’s business is being impacted in some way by the effects of the Coronavirus (COVID-19). Recently, we shared Xero’s response to the evolving situation, and I’d like to provide an update on a number of initiatives we have added to help you through these challenging times based on direct feedback from our customers and partners.

Dedicated Customer Response Team

For Xero customers needing support, we’ve assembled a Customer Response Team who can be contacted through Xero Central for guidance

Many small businesses are struggling as a result of closures and social distancing practices put in place because of the coronavirus pandemic.



How to Help Local Small Businesses

If you want to help local small businesses by supporting your favorite local shops, restaurants, and others stay afloat during this time, here are some ways you can do so.

Purchase Gift Certificates

If you can afford it, purchase gift cards from your favorite local businesses during this time. You’ll be supporting their operations when they need it most, and when businesses reopen, you’ll be able to enjoy your favorite goods and services that you’ve already paid for.

Order Takeout or Delivery

Restaurants in many states and cities are not open for dining in. However, you may still be able to get your favorite dishes delivered to your door. Or you could try picking up meals from those that

Gift certificates are being touted as a popular way for small businesses to continue earning revenue during the closures and social distancing procedures enacted due to the coronavirus pandemic. However, selling gift certificates can help a variety of businesses increase sales no matter the situation or time of year.



Selling Gift Certificates

If you’re interested in selling gift certificates but don’t know where to start, here’s a guide.

How to Get Gift Certificates

If you want to sell physical gift certificates for your business, you have a few main options — you can design and print them yourself using a program like Photoshop, or you can use a template from a printing service like Vistaprint and order them. Whichever route you choose, just add the essential information like what each card is redeemable for and when it can be used.

You can also get up and running

Time is truly money for a business owner. Within a day, you only have so much to give to grow your business. Whether it is fulfilling a last minute order, drawing up a proposal or travelling between business meetings, you need all the help you can get to save time to focus on your business goals. 

Here are eight ways you can reduce the hidden time and costs associated with managing your finances to create a sustainable business: 

Improve visibility over supplier bills

In the competitive business space, every minute counts. Discover ways to reduce manual data entry by automatically extracting key information from emails or pdf bills from suppliers and by auto-populating bills. 

Businesses that use digital accounting software like Xero stand to save an average of 25 percent when it comes to time spent entering bill information. This means 2.5 hours more for you to focus on the

Old-school marketing tools like store signage and direct mail are enjoying a new popularity. In fact, eighty three percent of  marketers surveyed say using tools like direct mail bumps up ROI. Small Business Trends contacted John Patinella, CEO of Money Mailer, and Kristin Gallucci, Director of Marketing of Signarama, to find out why these are popular again.



Old School Marketing Techniques

Patinella started by supplying a definition of direct mail for younger people who might not be familiar with it.

“With direct mail marketing, businesses can deliver messages physically to a consumer’s mailbox through the United States Postal Service or other delivery service. Postcards, flyers, and catalogs are common examples.”

He says part of the reason for this new surge is a kind of online overflow at the hands of social media.

Digital to Print

Digital marketing has oversaturated the market, leaving consumers fatigued by