As the first of its kind Customer Relationship Management (CRM) platform, Insightly Marketing is going to integrate marketing, sales, and project management into a single platform. And with this integration, businesses can better manage the entirety of the customer journey with a single solution.

What this means for marketing, sales and service teams is they have the exact same view of the customer. Consequently, there will be fewer mistakes, repetitions, and inefficiencies because they get the whole picture.

In the press release for the launch, Anthony Smith, CEO of Insightly, addressed this aspect of the platform. Smith says, “Businesses today must address the complete customer and that means understanding the intricacies and value of each touchpoint.”

Smith adds, “By integrating marketing with project management and sales into a single platform, Insightly is revolutionizing the future of customer engagements by helping businesses deliver the right marketing initiatives with