People who work daily with the company’s services and products have insights that can’t be found anywhere else. However, if a business owner were to come out and pitch the idea of having employees help with branding, a number of team members might feel uncomfortable or out of their depth.

Helping employees to feel more engaged with branding efforts requires tact, understanding and the right approach. That’s why we asked 15 members of Young Entrepreneur Council the following:

What is one way you can encourage employees to help with branding efforts, without coming across as demanding or intrusive?



Employee Branding Examples

Here’s what they had to say:

1. Create Committees

Each quarter we allocate committees to take on various new branding and marketing initiatives. These don’t take away from daily tasks but are projects that help build our brand. We give them a budget and allow them to

By James Adams

My early in career training was within a fortune 200 U.S. company. I spent months working within a team of 22, from a talent pool of over 40,000 learning the corporate culture, methods and applying them to real business situations. When you are that entrenched in corporate life, there are a tonne of buzzwords that you hear, digest and, ultimately assimilate into your vocabulary.

At times, you couldn’t move to not be awash with people ‘reaching out’ to ‘touch base.’ We were ‘leveraging’ every opportunity to make our vocabulary improvements ‘scalable’ and part of our ‘core competencies.’ Never forgetting, you were only a few sentences away from someone ‘just playing devil’s advocate here.’

Did I use the language? Yes. Do I still use some of it? Yes. Is some of it cringeworthy? Yes. All of these are absolutely true, so it is no wonder when people