People who work daily with the company’s services and products have insights that can’t be found anywhere else. However, if a business owner were to come out and pitch the idea of having employees help with branding, a number of team members might feel uncomfortable or out of their depth.
Helping employees to feel more engaged with branding efforts requires tact, understanding and the right approach. That’s why we asked 15 members of Young Entrepreneur Council the following:
What is one way you can encourage employees to help with branding efforts, without coming across as demanding or intrusive?
Employee Branding Examples
Here’s what they had to say:
1. Create Committees
Each quarter we allocate committees to take on various new branding and marketing initiatives. These don’t take away from daily tasks but are projects that help build our brand. We give them a budget and allow them to