Subscription businesses have dramatically increased in popularity in recent years. About half of consumers now subscribe to at least one media subscription service. And more than 15 percent have signed up for subscription services from ecommerce businesses.

You want your business to be successful over a long period of time. So you need to keep a consistent customer base. It’s not enough to constantly bring in new customers. So learning about your customers and making improvements to keep them happy can have a positive impact on your numbers overall.

Brightback is a customer segmentation tool that allows subscription businesses to easily learn why customers are leaving so you can address their concerns and ultimately improve customer retention. Here are some things to know about this option and what businesses of all types can learn from customers who are planning on leaving.

Benefits of Learning Why Customers Leave