Building a dedicated marketing team for your business will help bring your marketing efforts to the next level. When hiring for this department, you’ll want to consider the different tasks and responsibilities, and then create the right roles to ensure success. To learn more, we asked a panel of Young Entrepreneur Council members the following question:

“What is one particularly important role to fill when building a marketing division? Why is this position so crucial?”



Marketing Department Roles

Here’s what YEC community members had to say:

1. Project Manager

“Every phase of your marketing cycle should have a project manager leading that vision your team designed. When you want to hire for this role, you should consider promoting from within your company. Chances are, your veteran employees understand the processes and how to take advantage of all of the tools at their disposal.” ~ Chris Christoff, MonsterInsights

To our Xero community,

We wanted to take a moment to share with our customers, partners and communities how Xero is responding to the evolving Coronavirus (COVID-19) situation.

We’ve been closely monitoring this since news first broke and we’ve had a dedicated team working on this for some time. This team meets daily and our approach and decisions are based on advice and information from reliable sources such as the World Health Organization, Centers for Disease Control and Prevention and government agencies.

Our customers are at the heart of everything we do, so we are actively listening and responding to the shifting nature of this in each of the countries where we are based. We have no doubt the situation will continue to change. We wanted to share the plans we have in place to ensure we continue to provide you – our customers and partners – with a

At Xero, we have a strong commitment to gender equality. We were thrilled to be included in this year’s Bloomberg Gender Equality Index, but know that championing diversity is much more than achieving gender balance. We strive to create a culture of belonging. Where differences not only exist, but where they are respected, supported, and fully celebrated. To continue this conversation, last week our Denver and Toronto offices celebrated International Women’s Day with panel discussions that explored this year’s theme, #EachforEqual. 

In our Denver office, I had the pleasure of moderating our panel featuring Kate Barton, Senior Vice President, Executive Office and Special Projects at Downtown Denver Partnership; Patti Scharf, Co-founder & Chief Accounting Tech Geek at Catching Clouds; Scott Scharf, Co-founder & Chief Ecommerce Geek at Catching Clouds, and Nina Sharma, Managing Director of Project X-ITE and Adjunct Professor at Daniels College of Business