According to a study from Go-Globe, 18 percent of local searches lead to a sale within one day. And what do people normally use to search? That’s right — Google. So if you want people to find your local business in their searches, you need to make your business really easy to find on Google.

Google My Business is the search engine’s local business listing platform. You can create a profile that pops up right in the search page so people don’t even have to visit your website to get the information they need to visit you, including your address, phone number and hours of operation.

Google My Business Cheat Sheet

If you want to take advantage of this very important tool for your own local business, check out the Google My Business cheat sheet below.

Claim Your Google My Business Listing

Start by visiting the Google

Selling online is not easy, it’s hard work. However, thousands of businesses, every day are finding success in selling online. One of the leaders in helping businesses sell online is Yahoo Small Business and I just had a powerful discussion with Maria Melo, of Yahoo Small Business about how to increase holiday sales, this holiday season.

Listen to our interview or check out her quick tips for success with holiday sales below.

Keep content fresh.

Leverage the power of social media to add vibrancy and enable engagement to your brand. People don’t want to view your website or social media and see that the last update was a year ago. If they’re shopping for holiday sales they want to feel they can trust your brand. Keep things looking fresh. You can schedule social posts and prepare great content to share with your community. As you look to leverage