When starting out on social media it can be overwhelming. Which platform should you be on? How often do you need to post? What should you post? What shouldn’t you post?! Is Facebook right for me? Do I need to learn how to dance like those TikTok dancers? Eek!

Don’t worry, it’s not as complicated as it appears and by following a few simple steps you’ll be hashtagging with the best of them in no time.

So, to answer common questions:

1. Which platform should you be on?

Facebook, LinkedIn, Twitter, Instagram, Pinterest, TikTok, WeChat, YouTube, there are literally thousands of social media platforms to choose from around the world. However, this one is easy! Where are most of your customers spending most of their time? Like the beer ad says, where they are is “where you want to be”. In New Zealand, Facebook is king so you should always

Earlier this week, we opened the conversation about what a gender equal workplace means to some of our people and customers around the world. And we are excited to continue the conversation in the run up to International Women’s Day on Sunday 8th March.

Devere Bryan – Head of Strategic Partnerships, Hong Kong

“A place where people feel confident that they have a voice”

Having spent the past 20 years working in banking and big corporate telecoms, I’ve witnessed the failures and missed opportunities that can occur in industries and firms where there has traditionally and historically been a dominance in gender at decision making levels right though the core of a business. Thankfully this is changing. Over the past two years we have seen milestones in banking, technology and many other industries where the best human for the job, got the job, regardless of their gender or the level