Driven by the rise of smartphones and growing internet penetration, the burgeoning middle class in Asia is making more eCommerce purchases than ever. The 2016 and 2017 Google-Temasek reports projected a US$200 billion internet economy in the region by 2025. The 2018 report, however, placed that number even higher, at US$240 billion — an increase of 20%.
Asia boasts some of the most eager shoppers in the world. They’ll buy everything from household products and makeup to bags and tools online. But at the same time, many have experienced the frustration of unreliable shipping.
Even in Singapore, one of the world’s most advanced cities, last-mile fulfilment tends to challenge online retailers most. Customers must set aside a specific block of time to physically receive their package, delivery is late, or they must pick up their package at a nearby post office. Traditional logistics offer customers zero transparency and peace