Welcome to Partner Pages: a magazine made up of stories from the Xero Partner community, for the Xero partner community and shared as part of Roadshow Australia each year.

By Simon Groth, Director, Rawson Baker Advisors, New South Wales

Having grown up on a cattle farm in regional New South Wales, accountant Simon Groth knows the trials of working on the land better than most. And while he may not have followed in the family footsteps, he’s able to bring insights from his background to his role serving local farmers through technology-enabled advisory services.  As his home town of Tamworth and the surrounding area enters its third year of drought, Simon is helping his clients find big support from a small and somewhat unexpected source: the phones in their pockets. 

Sometimes, you don’t find your niche; it finds you. At least, that’s what happened to me a couple of years