There are several reasons why survey questions are important to marketing research. They can:

  • Give your business a good idea about who your target market is
  • Supply a clear answer of how well your branding is working
  • Help to grow sales by boosting foot and online traffic.

Keeon Yazdani, Chief Marketing Officer WE R CBD, supplies some other advantages.

“Surveys are extremely important to market research,” Yazdani writes. “That’s because they allow a business to receive feedback on how consumers feel about their products and customer service. Product feedback gathered from customer surveys can help a business make the adjustments needed to improve their products.”

This article will cover the different survey question types and when to use each. It will also cover what you’ll need to avoid when putting together survey questions. Finally, the last section will supply answers to the most frequently asked questions.

For Xero, building a fast-growing but sustainable business means taking responsibility for our social and environmental impact, respecting the planet’s resources, and helping to build thriving communities. This also means cultivating a diverse, inclusive and engaged workforce.

We’re really proud of the work we are doing to improve our social and environmental impact (SEI) and we’re thrilled that Xero has now been included in the FTSE4Good Australia 30 Index. The FTSE4Good Index Series is designed to measure the performance of companies demonstrating strong Environmental, Social and Governance (ESG) practices and Xero is one of 30 Australian companies that is included in this index. Our Xeros and customers are passionate about Xero’s commitment to SEI, and play an active role in ensuring it is a central part of our strategy.

Our continued commitment

We’ve focused on continuing to improve our environmental footprint, driving socially and environmentally conscious business practices by

 

While COVID-19 pandemic seems to have passed its peak, things are by no means “back to normal.” Supply chains are still disrupted, consumer wallets are still hurting, and unemployment is still high. It’s going to take a good while for the economy to get back on its feet, so you need to plan online holiday marketing strategies well in advance.



Holiday Sales Planning 2020

With so much holiday revenue coming in online, it’s vital for online businesses to put their best holiday marketing foot forward, and that includes considering which marketing channels to use to increase your sales.

1. Social Media Paid Marketing

According to received wisdom, CPMs have been rising constantly, dragging down ROAS on paid social. This was true, and there’s still an understandable spike in CPM before the holidays, which only emphasizes the need to plan your holiday marketing ecommerce strategy ahead of time.

But

The COVID-19 crisis has caused B2B sales organizations to re-evaluate their sales processes, re-tool their sales pitches, and otherwise adapt to fast-changing conditions in an environment of unprecedented uncertainty. But there are two aspects of B2B sales operations that are sometimes underrated and overlooked even during the best of times: lead qualification and lead management. During this time of crisis, and even after the economy emerges into a New Normal, qualifying your sales leads, and then managing, nurturing and re-ranking your sales leads over time, is more important than ever.



COVID Sales Lead Qualification and Management

Here are a few reasons why your B2B sales team needs to put lead qualification and lead management at the top of your priority list during COVID-19. 

Lead Qualification Helps Prioritize Your Sales Efforts 

During a time of crisis like COVID-19, it might seem like there’s no such thing as a bad sales

The farming industry has shown great resilience in dealing with what has been one of the toughest years in a long time. With the additional challenges that COVID-19 has brought, farmers have been under increased pressure to evaluate their immediate financial situation while keeping the farm going during unpredictable circumstances.

When COVID-19 entered New Zealand, farmers had to respond quickly to ensure they could continue to operate. This included ensuring work practices were safe and hygiene standards were met and compliant with the NZ Government’s alert level requirements. They also had to deal with more stock than expected as sale yards and processing plants were either closed or had significantly reduced operations. 

The industry has held strong through these tough times, and we are inspired by the resilience of farming businesses. At Xero, it has been our priority to get behind small businesses to help New Zealand get through the

Data from Xero’s Small Business Insights, has confirmed the impact of COVID-19 on UK small business revenue and employment. Amongst the UK’s small businesses, the analysis shows:

  • Between March and May there was a 28% drop in revenue 
  • During the same time, there was a 6% decline in employment 
  • Late payments to small businesses increased by 7.8 days between February and May

Business conditions are tough. Small business owners will be doing everything they can to keep their business going now and in the future. Now we need to come together to help small firms recover and rebuild. Small businesses across the country need more support than they are currently getting. We need a better business environment in which small firms can thrive.

 

Our roadmap to recovery: the recovery starts now

Today we are launching our “Roadmap to recovery for small businesses”, which looks at four critical areas