This is a little project I'm working on with MC Bias...

The History of Sports Blogging:  Early History (1998-2001)

The earliest sports "blogs" I can recall really weren't blogs, but sites.  It cost money to host a site and knowledge (or more money) to maintain it.  If you don't remember (or are too young), web guys were making a killing during these days, which were also the high point of the Internet Bubble.  

True SML story:  I got interviewed for Finance job at a dot-com startup back in '99 or whenever it was.  I was partly motivated by the Indian Playa, who was absolutely killing it in the dot-com world, where his "internet security" skills (keep in mind he was all of 20 years old at the time) were earning him six figure salaries with stock options (ahem... I haven't asked him how those stock options worked out, but hey... six figures in 1999 is six figures, so no laughing).  The office was in a nice building over by Madison Square Park here in NYC, and had a pool table in the reception area.  How cliche, right?  Needless to say, that place didn't make it after the bubble burst.

One of the early pioneers of this era was, obviously, The Boston Sportsguy (Bill Simmons).  He had his own site.  I remember it pretty well - it was surprisingly well designed (some might argue it was better designed, or better looking, than it is today).   Keep in mind back then most sites looked like some of those tripod sites you still stumble upon every once in a while.  It was also so popular that ESPN signed him up pretty soon after he appeared... I'm going to guess 1999?  2000?

Chad Ford was also around then - he got signed to ESPN in 2001.  ESPN was clearly the early dominating force in sports blogging.  Not only was it the first major company with a sports site - Yahoo barely existed, CBS came later, SI was slow - but it was actively signing talent.  It later picked up (maybe 2002?) another highly successful sports writer who made his name online (and in magazines, mostly the Atlantic Quarterly)... Greg Easterbrook, The Tuesday Morning Quarterback (TMQ).

There were some great sites lost to time.  One of my personal favorites, and the other big writing influence on my early days, was The Monday Morning Noter, by Robert Hunt.  Even to this day I sometimes use his tagline for some of my posts (Spurious Thoughts, Random Musings).  There was a site called SportsTALK - that's where Chad Ford wrote before signing to ESPN.  There was also this site I used to check out, called "I don't watch spectator sports, and I'm damn proud", which was another Robert Hunt-influenced site.  I've said it before, but the loss of Robert Hunt just before sports blogging truly blow up is a tragedy... he's the Len Bias of this (minus the coke).

The ESPN Page 2 Dominant Era (2001-2003):

Hand's down ESPN dominated this era.  Page 2 is the one and only reliable sports entertainment site out there.  They went through many growing pains in this era, and many gimmicks, with only Simmons remaining constant (and even he took some time off to go to Hollywood): there was the "caption this photo" weekly contest (I got in a few of those), TMQ's first go around with ESPN (before smiting the Jews), and a bunch of other lame gimmicks I can't remember right now.  Stuff like "Hottest Females in Sports" and "The Greatest Beatdowns in Sports History".  Sorry bloggers, I know a lot of you like doing lists like this, but ESPN done did it already!

There was also stuff like "The Best Sports Movies of All Time" countdown.  Lots of lists, I remember.

Bottom line:  ESPN absolutely owned the sports site industry during this time, as "blogs" were still not commonplace.  And they did a lot of the stuff you see today in the blogging world, but not nearly as clever as it is now.

The Pre-Deadspin Era: The Golden Age of Blogs: 2003-2005

Yeah, this was the best sh*t right there.  It alway takes a new medium about 5-10 years to reach it's full potential, and become what it will be (or stagnate, if you are slightly pessimistic).  This is around the time blogging finally becomes easier for normal, non-techie (non-rich kids) types.  So with blogging software easily available, with WYSIWYG software making websites easier to maintain, this era sees a rapid growth in blogs/sites.  At the same time there is no template (other than Simmons, who influenced nearly everyone), and everyone is trying to seperate themselves from the pack.  There is no pack, in fact - just lots of scattered blogs doing crazy original things to get attention.

Sites that I recall from this era include the early sites that belonged to J.E. Skeets and MJD.  Others from that era that might predate Deadspin:  True Hoops, Free Darko, Yaysports, and Bat Girl.  There are undoubtedly others, but those are the ones I remember.

Oh, and the pre-Deadspin blog linking giants:  Can't Stop The Bleeding and The Sports Frogs.  These dominated the links back then, until....

The Deadspin Era (2006):

It really started in 2005, when Gawker Enterprises unleashed their sports-oriented entertainment site.  CSTB was among the most vocal early critics, but most of the reviews were tremendous.

MC Bias will get into why Deadspin was able to succeed at the linking business in an era in which Simmons tried (remember The Links, ran by his "intern"?), and in which other sites had already pioneered this technique (CSTB, The Sports Frog).  I'll only add my two cents, which is that Deadspin succeeded because they didn't treat other, smaller blogs with the disdain that the mainstream media had for such irrelevant, untrustworthy sludge... look at how ESPN treated the linking business (stealing from smaller blogs, such as Free Darko, and refusing to credit any blog who wasn't "wholesome").  Deadspin took a populist approach, and in doing so changed the game.  

I won't harp on the positives and negatives of Deadspin's influence on blogging.  I've done some posts on that topic before, and probably will touch on it again.  Simply put: Deadspin had some tremendously positive effects on blogging, and some negative effects, too.  That discussion is for another time.

Also a discussion for another time:  What effect did the early success of some of Deadspin's most renown commenters (the guys who would form KSK) have on the blogging world?  It is also a big part of the story, and how the success of snarky commenters lead to a ton of would-be copies, perhaps hoping to one day get their shot at being the next big editor of a huge site.  If nothing else, the legacy of Deadspin is directly tied-in to those guys.

The Big Company Era (2007-x):

First AOL, with the Fanhouse under Jamie Mottram's direction, and now Yahoo! gets into the business of sports blogging.  ESPN re-enters the game for the first time in like three or four years, to scoop up a proven franchise in True Hoops.  They also grab Hashmarks.  No telling what else they have up their sleeves, or who is next (if anyone), but they seem to be sticking to their historic m.o. - pick up proven, high-profile blogging superstars, one at a time.  

MC Bias will probably delve into what he sees coming next, along with "what might have been".  I'll expand on some of these ideas hopefully in the future, but this is my draft.


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Also on the Network:

√ Tom Thibodeau + Mullet = Auto-Post [Tremendous Upside Potential]
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√ Bobby Jenks Saves Sox's Win Over Seattle [Tremendous Upside Potential]
√ Deadline moves [Feeling Dodger Blue]
√ Manny's impact [Feeling Dodger Blue]



16 Comments

Comments

[October 3, 2007 12:30 AM]  |  link  |  reply
mcbias said

Thanks SML; I will indeed touch on some of those topics. I'm definitely intrigued by the growth of sports blogs because of Deadspin. Going back to 2004, there were plenty of free blog sites available through Xanga, Live Journal, and Blogger. Why didn't more people get the sports blogging itch then? And don't tell me there weren't commenters back then; I shuffled through an old blog of mine, and it wasn't hard to get 15-20 comments on a post. I'd be ridiculously happy with those numbers today.

Anyway, Deadspin's influence on sports blogging, in the end, might be how many blogs and styles it launched as a direct result of people coming in contact with the site. That would be a cool legacy. I blogged before Deadspin, but my experience with Deadspin made me finally open up an all-sports blog.

[October 3, 2007 12:51 AM]  |  link  |  reply
Jordi said

Wow. Great stuff guys. Cool summary for a book someday. And to think it was Jenn Sterger's blog that made me say, hey I used to write, maybe I can do this blogging thing. Oh, and Gottleib mentioning Deadspin one night on ESPN radio, one the few times I ever listened to sports radio.

But anyway, you guys are doing great work.

[October 3, 2007 7:42 AM]  |  link  |  reply
Jack Cobra said

excellent, excellent, excellent

[October 3, 2007 8:07 AM]  |  link  |  reply
Brian said

For some reaosn I've always found people who write blogs calling themselves "editor" incorrect and slightly pretentious.

[October 3, 2007 2:44 PM]  |  link  |  reply
Indian Playa said

Indian Playa firmly believes he doesn't get enough mentions here, but he appreciates this one!

[October 3, 2007 5:11 PM]  |  link  |  reply
MODI said

Yeah, good shit SML. I am pretty sure that I got the most out of this amongst your readers. Before May this year, i barely knew what a blog was if you could believe that. My brother told me it was very easy to start, so that influenced me. Like you said that has probably influenced a lot of others.

But I'm wondering, could one of the reasons there are so many people are inspired to start sports blogs today because there has been a steady decline in the competency of mainstream sports coverage? it was never great, but the last few years have been simply awful... led by ESPN of course.

Finally, true Hoop was a great pick-up by ESPN...

[October 3, 2007 10:35 PM]  |  link  |  reply
stopmikelupica said

Hey guys, thanks for the positive feedback.

On to the comments: MC Bias, you are correct. It was easier to get comments back then, but I don´t think Deadspin is to blame. It´s the money in general. Back then guys had time to comment on other people´s blogs - Skeets, Henry Abbott, Caveman, D-Wil (used to comment at FD a bit), Joey from Straight Bangin´, etc.

Now they all have their own sites that they have to constantly update, and it´s harder to find time to comment on other people´s sites. Also a possible factor: back then you could post sporadically and not lose your audience... MJD posted at night, like three posts, and then disappeared for two or three days before posting again. Skeets posted sporadically. I guess now a days people have to keep updating their sites to keep the audience coming back. That´s also a reason why you have so many blogs that just take a headline and add very little to it, just because they want to put something new out there for people to read.

Brian: also a pet peeve of mine, though I use it, too. I´ll stop being a hypocrite, and take editor out of my vocab. In fact, anyone who refuses to just called themselves a blogger, thinking that they are a journalist or reporter or something... I don´t think so. For the most part, bloggers don´t "create" news. And that´s fine - that´s not why people go to blogs in the first place.

Indian Playa: how did does stock options turn out? ;)

Modi: Chicken or egg? Great question... a discussion for another time, but some would argue that ESPN and their ilk have become more vicious and opinated in their coverage to compete with blogs. Of course, they shouldn´t be competing with lowly blogs, but if they did take these blogs as a legit threat... and some of these websites get more hits than ESPN´s page 2, by far... then you could make that connection that blogs influenced ESPN to change it´s style for the worse. I haven´t done enough research into that topic to present anything as a definite opinion just yet, but I will probably try to tackle that at some point....

[October 3, 2007 10:48 PM]  |  link  |  reply
Jordi said

I don't get any love with a response to my comment? Was it the "Jenn Sterger inspired me" line? Am I blacklisted now?

Oh and by the way, I will continue to call myself "writer/editor" of The Serious Tip. Here's why: most of my posts are written out on scrap paper at work, brought home, typed up, then peered over for an hour or two, read and re-read, corrected a few times, then finally posted. That's the way I have always done things. Hence writing and editing.

[October 4, 2007 9:13 AM]  |  link  |  reply
SportsAgentBlog.com said

Awesome post. Great to learn about some of the amazing writers who predated my original attempt to start a blog in December 31, 2005.

I am wondering how many specific "niche" blogs there are out there that cover sports topics other than the major sports.

I know of mine, Sports Law Blog, Darren Rovell's blog, and a few others. Maybe one day, ESPN will try to buy up one of our "other" type of sports blogs. :)

[October 4, 2007 10:53 PM]  |  link  |  reply
mcbias said

I'm done with part 1, SML. Tiring work, and probably wrong, but it's the best I can remember.

[October 5, 2007 1:25 PM]  |  link  |  reply
Extra P. said

I think a major reason why blogs don't inspire much confidence is exactly the thing you mentioned - we tend to pop up, post furiously for a few months, and then get bored and move on.

I'm saying this because I am struggling with that very problem myself - writing a "general sports" blog is a bit tiring, and it's more difficult to get readers interested if they don't know what to expect. My one-year anniversary is coming up, and I feel like it's been twice that long.

[October 8, 2007 10:26 PM]  |  link  |  reply
Thermocaster said

Just wanted to say thanks for the post. As I mentioned on MC Bias, this is really interesting stuff to me, since I haven't kept up with all the "insider trading" of the sports blog world up to this point.

[November 13, 2007 3:26 PM]  |  link  |  reply
Robert Hunt said

Thanks for the kind words about my old Monday Morning Noter column/blog. I'm still alive. :-)

[March 16, 2010 7:45 AM]  |  link  |  reply
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[May 28, 2010 11:44 AM]  |  link  |  reply
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[June 6, 2010 8:34 PM]  |  link  |  reply
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