In this Tuesday, June 16, 2020 file photo, the sun is reflected on Apple’s Fifth Avenue store in New York. In the years since Barack Obama and Joe Biden left the White House, the tech industry’s political fortunes have flipped. Facebook, Google, Amazon and Apple have come under scrutiny from Congress, federal regulators, state attorneys general and European authorities. (AP Photo/Mark Lennihan, File)

The Obama-Biden administration was a charmed era for America’s tech companies—a moment when they were lionized as innovators, hailed as job creators and largely left alone.

Now Joe Biden is coming back, this time as president. But times have changed. The halcyon days of an adoring Washington are unlikely to return when Biden takes the oath of office in January, with mounting legislative and regulatory challenges to the industry—including stronger enforcement of antitrust laws—nearly certain to outlast the tenure of President Donald Trump.

“The techlash is in

Shoppers pass an Indigo Friday 40% Off sign Saturday, Nov. 28, 2020, on Chicago’s famed Magnificent Mile shopping district. (AP Photo/Charles Rex Arbogast)

Black Friday online sales hit a new record this year as pandemic-wary Americans filled virtual carts instead of real ones.

Consumers spent an estimated $9 billion on U.S. retail websites on Black Friday, according to Adobe Analytics, which tracks online shopping. That was a 22% increase over the previous record of $7.4 billion set in 2019.

Meanwhile, traffic to physical stores plummeted as retailers tried to prevent crowds by cutting their hours and limiting doorbuster deals. U.S. visits dropped by 52% on Black Friday, according to Sensormatic Solutions, a retail tracker. Traffic was slower in the Northeast and West than in the Midwest and South, said Brian Field, Sensormatic’s senior director of global retail consulting.

Jewelry and footwear saw some of the biggest in-person sales declines,

Growth predictions of industries around the world have taken a step back due to the dire COVID-19 pandemic; the printing industry was not spared. According to the Printing United Alliance Survey of the Printing Industries of the USA alone, the first quarter of 2020 observed a contraction of 4.9%. The contraction of the printing industry in the second quarter was around 25%.

These contractions were observed because businesses around the country were shut down; there is also a significant reduction in the promotional events as outdoor promotions and events have come to a hold. Apart from that, enterprises and corporations around the world have adopted remote working strategies. Because of that, there has been an encouragement in the paperless communications.

But the world is adapting to the new normal and so is the printing industry. To pick up pace and come out of the contraction in the second innings

There are many good reasons to work with a marketing agency. You might be interested in establishing a presence with an unfamiliar marketing strategy. You might be eager to see better results on a campaign that’s been dwindling. You might even be interested in saving money, paying an agency to manage your campaign rather than hiring a marketing manager full-time.

Whatever the case, your results are going to depend on the relationship and rapport you’re able to build with your marketing agency—and that means you’ll have to put in some work.

How to Work With a Marketing Agency

These tips will help you work with a marketing agency more effectively.

  1. Choose the right partner. Your results will be dependent on your ability to choose the right digital marketing agency. This means you’ll need to consider many different variables. For example, what is this agency’s area of specialty? How much

The holiday season is usually a gold mine of opportunities for product-based businesses that can deploy special holiday products or sales to make their business stand out and be relevant for that time of the year. While service-based businesses may find it more difficult to capitalize on the season’s business opportunities, there are still several creative strategies they can utilize to make holiday marketing work in their favor. For guidance, we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) this question:

“In your opinion, what’s the best way for a service-based business to take advantage of the coming holiday season? How might this differ or relate to a product-based business?”

Here’s what YEC community members had to say.



1. Provide A Unique, Streamlined Experience

“Purchasing products online tends to be a great user experience because it’s easy and streamlined. At my company, we think purchasing services should be the same

Fit in? Or stand out? Most startups and small businesses would opt for the latter. Nonetheless, it’s notoriously tough to avoid blending into the crowd in saturated markets.

That’s not to say being distinctive is a unicorn dream. Plenty of companies have solved the riddle of how to attract attention in a crowded field. Take Amazon. It’s certainly not the first online retailer; it’s just the one that broke the mold by being totally different.



Stand Out in a Saturated Market

If you want your brand to be memorable, consider applying the following strategies to your everyday workflow. Each idea can help your organization woo attention from the competition in genuine, and often clever, ways.

1. Give away your industry knowledge.

You’re an expert in what you do. In fact, your whole team’s backed by years of expertise. Don’t hide what you know: Flaunt it, “humble brag” style.

For