While COVID-19 pandemic seems to have passed its peak, things are by no means “back to normal.” Supply chains are still disrupted, consumer wallets are still hurting, and unemployment is still high. It’s going to take a good while for the economy to get back on its feet, so you need to plan online holiday marketing strategies well in advance.
Holiday Sales Planning 2020
With so much holiday revenue coming in online, it’s vital for online businesses to put their best holiday marketing foot forward, and that includes considering which marketing channels to use to increase your sales.
1. Social Media Paid Marketing
According to received wisdom, CPMs have been rising constantly, dragging down ROAS on paid social. This was true, and there’s still an understandable spike in CPM before the holidays, which only emphasizes the need to plan your holiday marketing ecommerce strategy ahead of time.